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A Content Analysis of Sports Illustrated’s Portrayal of Female Athletes and Its Impact on Society

A Content Analysis of Sports Illustrated’s Portrayal of Female Athletes and Its Impact on Society

Authors :
Murray, Britney
Murray, Britney
Source :
Masters Theses
Publication Year :
2018

Abstract

This study utilizes a content analysis of Sports Illustrated covers from 1954-2016 to evaluate the amount and type of coverage permitted to female athletes through this source of print media. The covers were critiqued for both quantity and quality as it relates to the coverage afforded to female athletes and how it differs from the coverage of male athletes. The results from this study provide a foundation for those who wish to further explore and raise awareness on the issue of underrepresentation and misrepresentation of female athletes in sports media.

Details

Database :
OAIster
Journal :
Masters Theses
Notes :
application/pdf
Publication Type :
Electronic Resource
Accession number :
edsoai.on1042812186
Document Type :
Electronic Resource