Essays on Referent-Dependent Preferences

This dissertation investigates the role of reference-dependent preferences in different areas of application, both from an empirical/experimental and a theoretical perspective. Despite their common focus, all chapters are self-contained and can be read independently. In the first chapter, entitled "Does Loss Aversion Beat Procrastination? A Behavioral Health Intervention at the Gym", I analyze the implications of reference-dependent preferences in the domains of self-control and optimal incentive design. Financial incentives are a common tool to encourage overcoming self-control problems and developing beneficial habits. There are different means by which such incentives can be provided, yet, up to date there is little empirical evidence on the relative effectiveness of different incentive designs. I present the results of a field experiment that explores whether and how incentives that are economically equivalent but framed differently affect the likelihood of exercising at a gym. I find that framing incentives in terms of losses, meaning individuals lose cash incentives by not exercising, encourages more frequent visits to the gym than framing incentives in terms of financial gains. After removing these incentives, I observe habit formation in gym exercise only if incentives were framed as losses rather than gains. The findings are consistent with the concept of reference-dependent preferences and loss aversion and suggest that cost reductions and performance improvements can be achieved if opting to frame incentives in terms of losses. The second chapter, entitled "Salience-adjusted Expectation-based Reference Points: Theory and Experiment", studies the consequences of reference-dependent preferences in the domain of decision making under uncertainty. Recent theories of expectation-based reference-dependent preferences offer a structured approach of the formation of reference points, yet do not incorporate important context-specific characteristics. One implicit
Doctorat en Sciences économiques et de gestion
info:eu-repo/semantics/nonPublished