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Regulatory fit:a meta analytic synthesis

Authors :
Motyka, Scott
Grewal, Dhruv
Puccinelli, Nancy L.
Roggeveen, Anne L.
Avnet, Tamar
Daryanto, Anto
de Ruyter, Ko
Wetzels, Martin
Motyka, Scott
Grewal, Dhruv
Puccinelli, Nancy L.
Roggeveen, Anne L.
Avnet, Tamar
Daryanto, Anto
de Ruyter, Ko
Wetzels, Martin
Publication Year :
2014

Abstract

Regulatory fit, or the match between an individual’s regulatory orientation and the strategy used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a decision in a certain way influences the value of a decision or an outcome. In this research, we conduct a meta-analysis to more fully articulate the role of important conceptual moderators and demonstrate their differential effects on evaluation, behavioral intention, and behavior. In particular, we look at the source of regulatory focus (self-prime, situation-prime, chronic), the orientation (prevention, promotion), how fit is created (sustaining, matching), how fit is constructed (action, observation), and the scope of fit (incidental, integral). We also shed light on the role of several contextual factors.

Details

Database :
OAIster
Notes :
Motyka, Scott and Grewal, Dhruv and Puccinelli, Nancy L. and Roggeveen, Anne L. and Avnet, Tamar and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2014) Regulatory fit:a meta analytic synthesis. Journal of Consumer Psychology, 24 (3). pp. 394-410. ISSN 1057-7408
Publication Type :
Electronic Resource
Accession number :
edsoai.on1098293054
Document Type :
Electronic Resource