Спортивне відеоінтерв’ю в українській і німецькій лінгвокультурах: причини комунікативних невдач

The problems of typology of communicative failures in sports video interviews in Ukrainian and German are examined. The subject matter, genre and language specificity of sports video interviews are defined, as well as the reasons of communicative failures in them, taking into account the perspectives of the interviewer and the respondent, as well as the communicative noise and structural levels of the genre (the level of external structure, of internal structure, and situational level of realization). Common and divergent features in the failures of sports video interviews in both linguocultures were established. It was found out that communicative failures are a typical and often an integral part of sports video interviews.