Knowledge Sharing and Innovative Work Behaviour: A Case Study from Vietnam

This study aims to examine the influence of environmental and personal factors on knowledge-sharing behaviour (KSB) and whether more leads to superior innovative work behaviour (IWB) at tertiary level in Vietnam. Our case is Hanoi University (HANU), one of the Leading Public Universities in Vietnam. This study applies the structural equation modelling (SEM) to investigate the research model based on social cognitive theory. Based on a survey of 320 academic staff at HANU, the results show that two environmental factors (subjective norm, trust) and three personal factors (knowledge self-efficacy, enjoyment in helping others, and reciprocity) significantly influence KSB. The results also indicate that employee willingness to share knowledge enable the organisation to promote IWB. It is hoped that academic staff and university leaders from other countries may find the case study useful for deeper understanding of the effects of social influences, personal perceptions and KSB on IBW in the future.