Local selling as a driving force for increased on-farm biodiversity

This paper addresses the question of whether local selling of farm products improves on-farm biodiversity in rural areas. In contrast to the main agricultural trend of farms specializing and increasing in size in response to national and global markets, increasing numbers of Swedish farmers are diverting their efforts towards selling at local markets. Based on case studies of six farms selling their products locally, this paper explores the nature of the diversity on these farms and identifies qualities in the interaction between the farmers and their consumers that are supporting this diversity. The study showed that farmers who interacted with consumers were encouraged to diversify their production. Marketing a large diversity of products at a local market led to better income for participating farmers. Animal farms maintained important biodiversity associated with their extensive way of rearing animals on semi-natural pastures. Access to local markets promoted this.
QC 20110131