Introducing an electronic identity : the co-design approach in the Canton of Schaffhausen

Because of the Schaffhausen population’s needs regarding more flexibility of authorities, an augmented importance of online services and increases in (cyber) security awareness, the e-government committee (eGov-Kernteam) of the Canton of Schaffhausen decided to pilot the electronic identity Schaffhauser eID+ to ultimately allow for efficient and effective Smart Government processes.* The aim of this practice article is to show how the Canton of Schaffhausen adopted a co-design approach to introduce its electronic identity and to set out key findings regarding the introduction of a technology-based public service innovation. Based on the strategic approach of a ‘testing laboratory’, co-design methodology was used through conducting usability tests and semi-structured interviews with selected individuals. The optimization suggestions collected were subsequently evaluated and reintegrated. Furthermore, the collected data were used to analyze the acceptance of the Schaffhauser eID+. This piloting procedure in cooperation with citizens unites several advantages: modest budgets, rapid and more targeted product changes and, in the sense of co-design, positive spillovers with regard to acceptance and legitimacy. In reference to Smart Government and to ensure ongoing civic participation, the co-design approach should also be considered in the further development of any E-ID or Smart Government project.