Fondeo colectivo: Un Mapeo teórico para la competitividad

The concept of crowdfunding is based on crowdsourcing, whose purpose is to attract a multitude of individuals to offer superior solutions with respect to traditional businesses, the collaborative economy allows the use of collective funding models such as: equity based crowdfunding, donation based crowdfunding, reward based crowdfunding, and crowdlending. The present work mapping the central concepts to interpret the crowfunding phenomenon in the light of business competitiveness.
El concepto de crowdfunding se basa en el crowdsourcing, cuya finalidad es atraer a una multitud de individuos para ofrecer soluciones superiores con respecto a los negocios tradicionales, la economía colaborativa permite el uso de modelos de fondeo colectivo como: equity based crowdfunding, donation based crowdfunding, reward based crowdfunding, y crowdlending. El presente trabajo presenta un mapeo de los conceptos centrales para interpretar el fenómeno del fondeo colectivo (crowfunding) a la luz de la competitividad empresarial.