An empirical study of drivers for the adoption of logistics innovation

By drawing on a large representative sample of German firms, we examine patterns and drivers of logistics innovation. We find that firm size, R&D intensity, product innovation, engagement in international markets, and competitive pressure are all positively related to the probability that a firm introduces logistics innovation and to the breadth of adoption across different types of logistics innovation. However, specific notable differences arise: digital logistics innovation is mainly adopted by larger firms and in response to cost and performance motives. In contrast, the adoption of environmental logistics innovation responds more strongly to market pressure.