The Urgency of Regional Regulations Regarding Natural Habitat in Sustainable Protection of Geographical Indications

Objective: This study aims to analyze the importance of maintaining Geographical Indications to ensure protection for product consumers while preserving the reputation of Geographical Indications as a sustainable regional economic asset. Methods: This type of research is normative legal research. The study uses secondary data consisting of primary and secondary legal materials. The data analysis technique uses qualitative data analysis, and conclusions are drawn by deductive method. Result: Until now, many products in Indonesia have been registered and protected by Geographical Indications, but there is no guarantee that the sustainability of product quality will be maintained. This is because no legal provisions prohibit planting plants outside the GI area, so circulating products use the same characteristics as products protected by Geographical Indications but have different qualities. Conclusion: The research results show that local governments are obliged to maintain the quality of products that have been registered and protected by Geographical Indications by establishing blood regulations on the natural habitat of products registered in Geographical Indications to prevent the planting of products protected by Geographical Indications outside the area stated in the GI application. This becomes very urgent to ensure the quality of products received by consumers and maintain the reputation of assets protected by Geographical Indications as sustainable economic assets.