COST-BENEFIT ANALYSIS AS A METHOD OF EVALUATING THE IT INVESTMENTS

New and improved products and services provide a competitive advantage for companies that can use the increasing power of information technology (IT), primarily through providing significant consumer reliefs that are reflected in better functionality and lower costs. In addition, the application of advanced information technology, becomes more and more diversified with more emphasis on intangible benefits. These trends make it difficult to identify and evaluate the real financial impact of investment projects in information technology. The paper presents the most successful methods for evaluating investments in information technology, with an emphasis on cost-benefit analysis, as well as the specificity of this analysis through the intangible benefits of IT investments