MANAGING THE INSTRUCTIONAL PROGRAMMING EFFORT.

THE COMPENDIUM OF CASE HISTORIES ON THE DEVELOPMENT OF PROGRAMED INSTRUCTIONAL MATERIALS DESCRIBES ATTEMPTS BY GRADUATES OF A PROGRAMING WORKSHOP TO SOLVE MANAGEMENT DEVELOPMENT PROBLEMS IN THEIR OWN ORGANIZATIONS. AREAS OF DISCUSSION ARE--BEHAVIORAL TECHNOLOGY AND MANPOWER DEVELOPMENT, THE PROGRAMING PROCESS, CONTRACT (CUSTOM-MADE) PROGRAMS, PUBLISHED PROGRAMS, INPLANT PROGRAMING, MEANS OF INTRODUCING PROGRAMS INTO THE FIELD, APPROACHES TO PROGRAM ADMINISTRATION IN THE FIELD, DEVELOPMENT OF A PROJECT BY THE AMERICAN BANKERS ASSOCIATION, AND MAJOR VARIABLES TO BE CONSIDERED IN CHOOSING A PROGRAM SOURCE. THE OUTCOMES, BOTH SUCCESSFUL AND UNSUCCESSFUL, OF THESE EFFORTS SUGGEST THAT THE MAJOR CAUSES OF PROGRAMING FAILURES ARE ADMINISTRATIVE OR MANAGERIAL RATHER THAN TECHNICAL. (THE DOCUMENT INCLUDES CHAPTER ABSTRACTS AND REFERENCES, CHARTS AND FIGURES, AND APPENDIXES ON MANAGEMENT PRESENTATIONS, PROBLEM ANALYSIS, COST REDUCTION AND CONTROL, AND SOURCES OF BASIC INFORMATION ON PROGRAMED LEARNING.) THIS DOCUMENT IS AVAILABLE FROM THE BUREAU OF INDUSTRIAL RELATIONS, GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, UNIVERSITY OF MICHIGAN, ANN ARBOR. (LY)