Agricultural Marketing.

Designed for use in farm business management adult programs, this marketing curriculum includes six teaching lessons and professional staff products. The following topics are covered in the lessons: introduction to marketing; interpretation of price/demand/supply cycles and fundamental outlook trends (carryover/projections/disappearance); farmers' marketing alternatives to the cash grain market; using the futures market and understanding the function of the commodity exchanges; farmers' marketing alternatives using the futures market for hedging; and factors to consider in reaching a marketing (selling) decision. Also included is a special assignment dealing with development of a written marketing plan. Each unit contains sections on student objectives; transitions between units; the lesson itself (including attention focusers, suggested teaching strategies, key questions, and learning activities); a summary; an at-the-farm activity; lists of needed learning resources; references; and visuals for the curriculum. Also appended to the curriculum are a variety of charts, tables, problems, and handouts. (MN)