Biocybernetic Approach to the Communication Process.

This paper presents an overview of biocybernetic communication research, which deals with the information impact of films, television, photographic pictures, paintings, exhibitions, texts, and verbal stimuli on human beings. The first section describes the biocybernetic basics of biometric research, and clarifies terms used in the field. The information chain, the conditions of transmission, receiver, information production and perception, information cascade, perceptual time and space, perceptual rhythm and symbols are discussed. The second section presents the history and future of biocybernetic research. Current research includes eye movement studies and electrophysical experiments. In the future, new biometric laboratories may be added to universities and hospitals, and new instruments and methods will be developed. Section three describes instrumentation and methodology in biocybernetic communication research. The kinds of energy changes measured by biometric means are thermal changes (changes in body temperature), electrical changes (EEG), and chemical changes (chemospectrographic analysis). Laboratories measuring such energy changes need the following kinds of instrumentation: (1) sensory scanning instruments, (2) cortical (brain function) scanning instruments, (3) control feedback instruments, and (4) recording devices. Four methodologies are outlined in detail. An appendix depicts visual information input, biometric amplifiers, and recordings. An eight-page bibliography is included. (LMO)