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Student-Run Advertising Agency: A Showcase for Student Work.
- Publication Year :
- 1992
-
Abstract
- One of the best forums for teaching creativity in advertising is the student-run advertising agency. It is organized like a typical advertising agency with a creative department, a media department, a research department and an account service department, and has a pyramidic structure. Student-run advertising agencies exist for two primary reasons: (1) they help to give the student experience; and (2) they provide a service to the community. Comments from former participants in student-run advertising agencies who are now employed in advertising show that experience in on-campus agencies gives students a competitive edge in their job searches. The teaching environment in a student-run advertising agency is more like the professional world and less like the academic world because it teaches by doing, in a hands-on environment. (Nineteen examples of student work are attached.) (SR)
Details
- Language :
- English
- Database :
- ERIC
- Publication Type :
- Conference
- Accession number :
- ED351711
- Document Type :
- Speeches/Meeting Papers<br />Opinion Papers<br />Guides - Non-Classroom