Experiential Learning in the New Professionalism.

Mass communication programs can focus on concepts, philosophies and the ability to synthesize information while providing education and experience for entry-level jobs in mass media industries. "Hands-on" instruction, in the form of media workshops and internships, have the ability to stimulate a student's involvement in the learning process. The purpose of experiential learning should be the application and integration of concepts and philosophies that students acquire in the traditional classroom experiences. The media industry often expect a steady supply of inexpensive or free labor from media education programs. Students need to bring an attitude to internships that prevents them from blindly accepting the status quo. Interns should get a complete picture of the corporate structure of the facility, get experience in a wide variety of tasks in a number of job categories, and have an observational proximity to view technology, technical processes, creative work, and decision-making. Students who expect to go on to graduate school, who cannot afford to live independently while interning, or who are locked into rigid schedules can get experiential learning through workshops or laboratories. Media laboratory classes benefit those whose career interests have not yet crystallized and for those who do not feel that a career in traditional media organizations is attractive. Experiential learning provides practical information students need to get entry level jobs, but could also provide evidence to justify the existence of the media program. (RS)