Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (79th, Anaheim, CA, August 10-13, 1996). Advertising and Public Relations Division.

The Advertising and Public Relations section of the proceedings contains the following 14 papers: "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials from 1990 and 1995" (Hong Cheng); "The Impact of Advertising Distance on International Advertising: An Analysis of Creative Strategy in Magazine Advertisements from the U.S., Japan and Korea" (Yoo-Kyung Kim and Jan Slater); "'Kodak Moments' for Marketers: The Exposure Potential for Ads, Brands, Sponsors, and Symbols in Editorial Photographs in 'Sports Illustrated'" (James V. Pokrywczynski and others); "Effects of Celebrity Endorsement on Brand Recognition and Advertising Liking" (Xinshu Zhao and Huey-Chyi Chen); "The Impact of Age of Immigration and Length of Time in the U.S. on South Florida Immigrants' Use of Spanish Language Media" (Patricia B. Rose and Marylinn de la Maza); "Negotiation and Two-Way Models of Public Relations" (Kenneth D. Plowman); "Thomas Schindler and the Social Dimension of Ethics: Serious Questions for the Public Relations 'Culture'" (David L. Martinson); "The Effect of Chief Executive Officers' Misdeeds on the Companies They Represent: A Case Study of Drexel Burnham Lambert, Inc. and Helmsley Corporation" (Erica Luongo); "Coverage of Public Relations on Network Television News: An Exploratory Census of Content" (Kevin L. Keenan); "Public Relations and the World Wide Web: Designing an Effective Homepage" (Michelle Henley and others); "Water Warfare in Scotland: A Case Study in Issues Management" (Kerry Anderson Crooks); "The Stories of Women Public Relations Campaign Planners Revealed through Feminist Theory and Feminist Scholarship" (Linda Aldoory); "It Depends: A Contingency Theory of Accommodation in Public Relations" (Amanda E. Cancel and others); and "Teaching Mass Communication Theory: A Perspective from Public Relations" (Kenneth D. Plowman). Individual papers contain references. (CR)