National CrossTalk. Volume 14, Number 3, Summer 2006

The primary purpose of "National CrossTalk" is to stimulate informed discussion and debate of higher education issues. This issue contains the following articles: (1) The M Word: "Marketing" Has Changed from a Dirty Word to a Buzzword in Higher Education (Jon Marcus); (2) A Contrarian View of the Testing Industry: FairTest Argues that Standardized Tests Are a Poor Predictor of Student Success (Robert A. Jones); (3) Charles B. Reed: Cal State Chancellor Strives to Promote Quality and Diversity in the Nation's Largest Four-Year College System (Kathy Witkowsky); and (4) A Lefty Under Every Lectern: Conservative Crusader David Horowitz Pushes His "Academic Bill of Rights" (Susan C. Thomson). Other Voices, a regular feature, contains: (1) Unnecessary Barriers: The Exclusion of Foreign Scholars Has Assumed Almost Epidemic Proportions (Robert M. O'Neil); (2) Taiwan's Great Accomplishment: The Country Has Produced a Dramatic Expansion of Higher Education (David L. Kirp); and (3) Left Behind: Many Disadvantaged Students Are "Hidden in Averages" (Rebecca Zwick).