How Presidents and Their Cabinets Can Exert Greater Influence over Enrollment-Related Revenue. Discussion Paper

What do you want to accomplish? Whatever it is, you need money to do it, and on most campuses, the biggest source of funding is enrollment-related revenue from students. Yet, interestingly, perhaps because most chief executives are more familiar with fundraising, opportunities to strengthen enrollment revenue often receive less attention than major donors. This paper is designed to help bridge this gap. In 10 succinct points, readers who know and understand fundraising will learn how to easily transfer that knowledge to understand the enrollment revenue stream. You'll see how you can work more closely with your enrollment team to exert greater influence over enrollment, its revenue, and strategic enrollment planning. After reading this paper, the hope is that you will: (1) Gain a better understanding of how to manage enrollment to accomplish strategic institutional goals; (2) Know where your support and leadership is crucial to your enrollment team; and (3) Identify ways to exert more influence over enrollment-related revenue.