GMAC Prospective Students Survey. 2023 Summary Report

For more than a decade, the Graduate Management Admission Council (GMAC) Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions--covering a diverse range of topics that impact prospective students' application and enrollment decisions--provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes. This year's summary report, which considers data collected in the 2022 calendar year, continues to explore trends in the candidate pipeline, program preferences, and career goals. It also focuses on new questions added to this year's survey about first-generation candidates, motivations for pursuing GME, and social issues like sustainability and corporate social responsibility. The report then considers the longevity of trends in online and hybrid education and candidate mobility brought on by the COVID-19 pandemic. [Contributors of the report include: Andrew Walker, Alexandria Williams, Nicola Rampino, Quan Yuan, Kun Yuan, and Sabrina White. For the related report, "GMAC Prospective Students Survey. 2023 Deans Summary," see ED630799. For the 2022 report, see ED623211.]