Recent Community College Alumni: Increasing Donors through Communication and Engagement

Due to ongoing financial cuts and budget restraints, community colleges have turned to alumni association fundraising to support their mission and advance their institution. Fundraising for any organization is challenging, but community college alumni institutions have a more difficult time than their university counterparts in recruiting alumni donor support. Community college alumni associations must maintain effective communication to successfully engage recent alumni and build relationships with potential donors. The purpose of this study was to analyze the literature and data collection using a convergent mixed methods design to address the lack of financial support from recent community college alumni. This study incorporates action research to answer the question, "Why are recent community college alumni not donating to their alma mater?" This study is beneficial to any higher education institution needing to revamp its fundraising efforts. The findings of this study are presented in a sustainable action plan that could be adapted to other organizations. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]