Environmental Scanning: How Developed Is Information Acquisition in Western European Companies?

Introduction: A number of theoretical works focus on the potential revolutionary impact of the Internet and other Information and Communication Technologies (ICT) upon Competitive Intelligence, but only a few empirical research papers can be found on it. Is the real impact still unknown, or is it too insignificant to talk about? The present paper searches for the answers to this question both in literature and on the field, focusing on the point where the impact is expected to be the greatest: Information Gathering. Method: Important empirical essays in academic literature were overviewed, including American and also French surveys. Based on literature, hypotheses were established and tested on an existing database, containing information on more than 500 firms collected over two consecutive years. The sample was constructed through telephone interviews and was destined to test the effect of information and communication technologies on several aspects of management. Analysis: Hypotheses were classed into seven groups with respect to the influence of external environment, internal structure and development of IT on the information acquisition activities of firms. Quantitative methods were used to carry out tests on the sample. Results: Internal structure shows only partial influence, but for IT and external environment, the correlation was high. On the other hand, firms are still underdeveloped. Conclusion: The presented results provide better understanding of the level of development of Information Gathering in firms and of the factors influencing it, and suggest new ways for further research in order to understand why firms are still underdeveloped.