When Paywall Goes AWOL: The Demand for Open-Access Education Research

As universities cut library funding and forego expensive journal subscriptions, many academic organizations and researchers, including the American Educational Research Association (AERA), are moving toward open-access publications that are freely downloadable by anyone with a working internet connection. However, the impact of paywalls on the consumption of academic articles is unclear. We provide novel evidence on this question by exploiting a natural experiment in which six high-impact, usually gated AERA journals became open access for a 2-month period in 2017. Using monthly download data and an always-open-access journal as a comparison group, we show that making journals open access likely increased article downloads in those journals by 55% to 95% per month. Given a per-article download price of $36, this suggests a relatively elastic response: The average price elasticity of demand for downloads is 1.2, with individual journal elasticities ranging from 0.6 to 2.