Making the Case for a University Senior Wellness Officer

Using case study data about the emergence of the university chief wellness officer (CWO), this article discusses the purpose of this niche executive role. Borrowing from corporate wellness models, universities charge this senior leader to improve population health for faculty, staff, and students and promote organizational cultures that value well-being. Findings include participant perspectives on the impetus for the CWO role, key position responsibilities, and organizational response to the changes created by this structural innovation.