Virtual Delivery of World Diabetes Day during COVID-19: Lessons Learned from the Field

Background: Following the spread of COVID-19, the Rhode Island Department of Health delivered its first virtual World Diabetes Day (RIWDD) event. Evaluations exploring advantages and disadvantages of delivering public health events virtually are generally lacking. Purpose: The aims of the present paper were to evaluate the reach, feasibility, and effectiveness of delivering RIWDD virtually. Methods: Quantitative methods were used to: (1) estimate and compare the target population to RIWDD's event reach; and (2) evaluate whether diabetes knowledge increased amongst attendees. Qualitative methods assessed event facilitators' perceptions of the strengths, limitations, and challenges of using a virtual format to inform planning and implementation of future RIWDD events. Results: Results revealed segments of RI's population disproportionately affected by diabetes, including men, persons of color, and older adults were underrepresented at the event. The event was not associated with increases in diabetes knowledge; however, attendees possessed high diabetes knowledge overall. Facilitators identified several important factors associated with virtual delivery in the context of COVID-19. Discussion: Considerations for delivering virtual events are discussed. Translation to Health Education Practice: A key takeaway of this evaluation is the critical need for cultural competency as a guiding framework for professional practice when delivering events virtually.