Factors Influencing Students' Continuous Willingness to Use E-Learning Platforms in Higher Education

The COVID-19 pandemic has imposed significant challenges on education worldwide, particularly in areas with limited online teaching experience. The research design is based on constructivism learning theory and the technology acceptance model. A questionnaire was also distributed to a university of finance and economics in China. Structural equation model was used to test the influence mechanism of social media interaction on college students' willingness to use e-learning platform continuously. The positive moderating effect of online teaching context on this mechanism is further analyzed. Therefore, the use of social media in the online teaching process in higher education institutions should be encouraged, and a good online teaching context should be fostered.