Literacies in Everyday Life: Tattoo Information Needs

This paper identifies the information needs of individuals in the process of tattoo acquisition and discusses those needs in relation to information literacy skills that support tattoo information experience. Findings of 21 interviews with participants in Aotearoa New Zealand show that for a successful tattoo information experience, people need to engage with information to find a tattoo image, select and communicate their needs and negotiate with artists, mitigate health and safety risks, understand tattoo-related rights and appropriateness, capture and share their experience, and present their identity in social settings. Seven categories of information needs emerged supported by accompanying literacies under the overarching category of Information Needs (Information Literacy): Health Information Needs (Health Literacy), Visual Information Needs (Visual Literacy), Legal Information Needs (Legal Literacy), Cultural Information Needs (Cultural Literacy), Societal Information Needs (Societal Literacy), Digital and Media Information Needs (Digital and Media Literacy). Although just briefly mentioned by our participants, there was an indication of Financial Information Needs (Financial Literacy). Information literacy in the workplace and formal learning contexts has been well-researched. Still, there is an opportunity to focus more on literacies in everyday life, and tattoos present such an opportunity with significant contribution to individuals, tattoo artists and communities.