Marketing Your Program.

Authors :: Calderon, Jewell R.
Source :: Journal of Continuing Education in Nursing. May-Jun 1978 9(3):12-14.
Publication Year :: 1978
Abstract: In this conference presentation, the author, contrary to traditional views, offers a marketing definition that is compatible with continuing education goals. She then points out five reasons why continuing education activities for nurses should be marketed. (EM)

Language :: English
Volume :: 9
Issue :: 3
Database :: ERIC
Journal :: <searchLink fieldCode="SO" term="%22Journal+of+Continuing+Education+in+Nursing%22"><i>Journal of Continuing Education in Nursing</i></searchLink>. May-Jun 1978 9(3):12-14.
Accession number :: EJ191919