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Three Ways of Assessing Newspaper Readership Demographics.
- Source :
-
Newspaper Research Journal . May 1980 1(3):27-36. - Publication Year :
- 1980
-
Abstract
- Compares the uses of multiple regression, the Automatic Interaction Detector (AID) multivariate program, and cross-tabular analysis in identifying variables associated with newspaper readership. (RL)
Details
- Language :
- English
- Volume :
- 1
- Issue :
- 3
- Database :
- ERIC
- Journal :
- Newspaper Research Journal
- Publication Type :
- Academic Journal
- Accession number :
- EJ225395
- Document Type :
- Journal Articles<br />Reports - Research<br />Information Analyses