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McLuhan: Preface to Literacy.

Authors :
Olson, David R.
Source :
Journal of Communication. Sum 1981 31(3):136-143.
Publication Year :
1981

Abstract

Appraises the academic reception of McLuhan's ideas. Suggests how his insights can be applied within a systematic research tradition. (The author uses his own research on the bias of speech and writing as an example.) (PD)

Details

Language :
English
Volume :
31
Issue :
3
Database :
ERIC
Journal :
Journal of Communication
Publication Type :
Academic Journal
Accession number :
EJ248350
Document Type :
Journal Articles<br />Opinion Papers