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Taking the Role of the Other: An Aid to Marketing Applied Sociology.
- Source :
-
Teaching Sociology . Jan 1988 16(1):25-33. - Publication Year :
- 1988
-
Abstract
- Discusses the need to market applied sociology to overcome three problems which impede wider acceptance: the image of sociology, its professional socialization, and its theoretical and methodological breadth. Finds that more effective marketing might occur if applied sociologists considered others' views by taking the role of the other. (GEA)
Details
- Language :
- English
- ISSN :
- 0092-055X
- Volume :
- 16
- Issue :
- 1
- Database :
- ERIC
- Journal :
- Teaching Sociology
- Publication Type :
- Academic Journal
- Accession number :
- EJ372725
- Document Type :
- Journal Articles<br />Opinion Papers