The Legitimacy of Business Communication.

Authors :: Krapels, Roberta H.
Arnold, Vanessa D.
Source :: Journal of Business Communication. Jul 1996 33(3):331-352.
Publication Year :: 1996
Abstract: Discusses the background of business communication as a profession and as an academic discipline. Describes Kenneth Boulding's model for establishing the legitimacy of a profession, and uses this model to advance the legitimacy of the profession of business communication. (SR)

Language :: English
ISSN :: 0021-9436
Volume :: 33
Issue :: 3
Database :: ERIC
Journal :: Journal of Business Communication
Notes :: Special Issue: Business Communication--Concepts and Contexts, Presents and Futures.
Publication Type :: Academic Journal
Accession number :: EJ553649
Document Type :: Journal Articles<br />Reports - Research