Formative, Process, and Intermediate Outcome Evaluation of a Pilot School-based 5 A Day for Better Health Project.

Examines formative, process, and intermediate outcome results of a school-based project linked to the National 5 A Day for Better Health campaign to increase fruit and vegetable consumption. Three elementary schools conducted the local campaign. Activity logs, redeemed coupons, and focus groups indicated that the project was implemented as planned and increased students' tasting of fruits and vegetables. (SM)