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An Investigation of the Perceptions of Business Students Regarding Non-Traditional Business Education Formats.
- Source :
-
Journal of Marketing for Higher Education . 1999 9(2):59-81. - Publication Year :
- 1999
-
Abstract
- A survey of 118 undergraduate business students at a major southwestern university found that most consider non-traditional education as a viable option to traditional education. However, respondents also identified disadvantages of non-traditional programs, such as cost, external validity of degrees, and impersonalized learning environment. (Author/DB)
Details
- Language :
- English
- ISSN :
- 0884-1241
- Volume :
- 9
- Issue :
- 2
- Database :
- ERIC
- Journal :
- Journal of Marketing for Higher Education
- Publication Type :
- Academic Journal
- Accession number :
- EJ603559
- Document Type :
- Journal Articles<br />Reports - Research