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An Investigation of the Perceptions of Business Students Regarding Non-Traditional Business Education Formats.

Authors :
Barnes, John W.
Hadjimarcou, John
Source :
Journal of Marketing for Higher Education. 1999 9(2):59-81.
Publication Year :
1999

Abstract

A survey of 118 undergraduate business students at a major southwestern university found that most consider non-traditional education as a viable option to traditional education. However, respondents also identified disadvantages of non-traditional programs, such as cost, external validity of degrees, and impersonalized learning environment. (Author/DB)

Details

Language :
English
ISSN :
0884-1241
Volume :
9
Issue :
2
Database :
ERIC
Journal :
Journal of Marketing for Higher Education
Publication Type :
Academic Journal
Accession number :
EJ603559
Document Type :
Journal Articles<br />Reports - Research