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Issue-Advocacy versus Candidate Advertising: Effects on Candidate Preferences and Democratic Process.
- Source :
-
Journal of Communication . Jun 2002 52(2):301-315. - Publication Year :
- 2002
-
Abstract
- Examines the influence of soft-money-sponsored issue-advocacy advertising in U.S. House and Senate campaigns, comparing its effects against candidate-sponsored positive advertising and contrast advertising on viewers' candidate preferences and on their attitude that reflect democratic values. Reveals no main effects for advertising approach on candidate preference. (SG)
Details
- Language :
- English
- ISSN :
- 0021-9916
- Volume :
- 52
- Issue :
- 2
- Database :
- ERIC
- Journal :
- Journal of Communication
- Publication Type :
- Academic Journal
- Accession number :
- EJ648645
- Document Type :
- Journal Articles<br />Reports - Research