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'The West Wing' as Endorsement of the U.S. Presidency: Expanding the Bounds of Priming in Political Communication.
- Source :
-
Journal of Communication . Sep 2003 53(3):427-443. - Publication Year :
- 2003
-
Abstract
- Uses priming as a theoretical basis to investigate potential effects of NBC's television program "The West Wing" on individual-level perceptions of the U.S. presidency among a group of undergraduate students. Finds the program primed more positive images of the U.S. Presidency that subsequently influenced individual-level perceptions. Extends political communication-based priming research to entertainment television content. Makes theoretical connections to previous work on role display and trust in democratic institutions. (SG)
Details
- Language :
- English
- ISSN :
- 0021-9916
- Volume :
- 53
- Issue :
- 3
- Database :
- ERIC
- Journal :
- Journal of Communication
- Publication Type :
- Academic Journal
- Accession number :
- EJ672854
- Document Type :
- Journal Articles<br />Reports - Research