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The Effects of Exercise Advertising on Self-efficacy and Decisional Balance
- Source :
-
American Journal of Health Behavior . Mar 2005 29(2):117-126. - Publication Year :
- 2005
-
Abstract
- Objectives: To investigate the effects of exercise advertising on self-efficacy and decisional balance for changing exercise behavior. Methods: One hundred seventy-four university students (females = 108; males = 66) watched a video that contained health, appearance, or control advertising and completed stage of change, exercise self-efficacy, and decisional balance questionnaires. Results: There was a significant condition by gender interaction indicating that men in the appearance condition had lower self-efficacy than did females. Health promotion advertising did not have any effect. Conclusions: This study provides evidence that the message in appearance-based advertising that men should be muscular may be detrimental.
Details
- Language :
- English
- ISSN :
- 1087-3244
- Volume :
- 29
- Issue :
- 2
- Database :
- ERIC
- Journal :
- American Journal of Health Behavior
- Publication Type :
- Academic Journal
- Accession number :
- EJ688424
- Document Type :
- Journal Articles<br />Reports - Evaluative