Perspectives On... Roaches, Guerrillas, and 'Librarians on the Loose'

Sophistication and accessibility can be dangerous bedfellows, especially when it comes to information sources. One of the real challenges in undergraduate academic libraries can be connecting students in a meaningful way to the resources that will be most helpful and understandable for them. This article discusses how techniques borrowed from the world of business and marketing, as well as customer service techniques, can provide some useful strategies for librarians serving undergraduates.