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The experience of the Library of the Faculty of Law of the Universidad Autónoma de Madrid (UAM) is presented, where patrons use tablets to access books that have been acquired in electronic format. In recent years, there has been an increasing number of titles that are being distributed in paper with an electronic copy attached (duo). These are characterized by the indivisibility of the pack and the increase in their price. This system encourages both the individual and private use of the copies by using a code associated with the user's profile. The creation of a specific system based on the use of a tablet in order to provide the user public access to these copies is described. The system duplicates the number of copies available to users. In addition to access to e-books, a selection of electronic resources and programs previously offered by the University has been included in the tablets. The tablets are also configured for teaching uses, both for seminars and exams. [ABSTRACT FROM AUTHOR]

The introduction and consequent consolidation of information technology and telecommunications in audiovisual stories gives the receiver the ability to change from the traditional role of passive spectator to active user. In this scenario it is necessary that brands and creators work together in order to face the challenges of a new era. The creation of fictional characters, like Benito, can be used as a tool to tell stories and represent a brand (Cuétara). This paper uses the results of five work sessions carried out in the I Seminar of transmedia communication (between November 2014 and October 2015) at the Universitat Jaume I (UJI) de Castellón, Spain and the interview with the creative team that participated in the creation of the character Benito to highlight the benefits of this initiative. [ABSTRACT FROM AUTHOR]

Since 1969, when Peter Drucker forecasted the emergence of the "knowledge society", the intellectual capital of organizations has become more important in the business world; for this reason, it needs to be protected. Such a task can be accomplished through information security. This paper is a review of the topic "information security" for the period 2001-2015 and, on this basis, provides the key to designing a management model of information security factors. The bibliographic review was conducted in three stages: a) review of unstructured information, b) bibliometric analysis, and c) content analysis, organization, and synthesis. As a result, a multi-dimensional framework was obtained, where relations among knowledge management, risk management, security incidents, information systems, and networks, human resources, economic aspects, governance of information security, policies, and good practices were studied. It is concluded that there are gaps for future research. [ABSTRACT FROM AUTHOR]

In the field of library and information science, content analysis is a fundamental task for the efficient retrieval of information by the users of information systems. In this paper, an analysis is conducted on the current state of this task at six major Spanish film libraries by interviewing those responsible for the content analysis of film collections and performing a comparative analysis of the fields related to film content in the most exhaustive document analysis worksheets employed by each one of these six institutions to catalog their film collections. [ABSTRACT FROM AUTHOR]

The BBC opened two public enquiries in 2015 during the drafting of the Report on the Reform of the Charter of the BBC, which will expire in December, 2016. Among the issues raised was the need to create new ways of audience participation. In fact, the BBC has taken steps to integrate audiences through its four Audience Councils: England, Wales, Scotland, and North Ireland. Likewise, in Spain, regional public television offers a specific way for public participation similar to Audience Councils: the Consejos Asesores. The research presented in this paper is based on the "classification of participation" offered by Carpentier and the British and Spanish cases, and it offers some indicators to assess and improve the participation of the audiences in Spanish regional public television. [ABSTRACT FROM AUTHOR]

It is quite common to find competitive intelligence (CI) activities in pharmaceutical companies. These companies use the CI process, not only to act against competitors, a traditional goal of the CI, but also with the purpose of enhancing cooperation. This paper proposes that this trend should be deeply analyzed so that IC techniques can be adapted to the new demands of information. CI cycle is used to extract offensive intelligence, defensive intelligence, and, more increasingly, cooperative intelligence. The results of a study developed with a sample of 186 Spanish pharmaceutical companies are presented. The main goal was to analyze the extent to which these companies use CI processes for cooperative purposes. Results confirm that companies use CI tools for finding partners to share information sources, funding sources, or to carry out innovation projects. [ABSTRACT FROM AUTHOR]

Practices for free digital content downloads in the publishing industry are referred to as a problem by cultural and business leaders worldwide. The creation of systems to protect the files, the emergence of national and international agencies to monitor illegal downloads, and the publishing industry's reluctance to abandon the paper and embrace the digital formats, provide the context for a practice that is little studied when it comes to books. The aim of this paper is to analyze the conditions under which it occurs in Spain, examining the legal provision of content, and the availability of works in p2p networks and blogs. The hypothesis is that in the book arena, the content downloads do not have the relevance and scale they possess in music or film, and that in large part they are motivated by the lack of a legal offering that is varied and up-to-date, and by deficiencies in the sales and distribution platforms. The presence of the bestselling books in major sales platforms and in different file sharing networks is analyzed. [ABSTRACT FROM AUTHOR]

The new publishing and scientific communication environments have led to the emergence of new Web indicators. Along with usage metrics such as downloads there are many measures that are generated from Science 2.0. Journals published by the Public Library of Science systematically collect many of these new metrics. The objective of this paper is to present some of these new indicators and analyze them quantitatively through the case study of 8945 papers published in the journal PLoS One. The selected indicators were; comments, ratings, number of bookmarks, links from scientific weblogs, downloads views and citations. Basic descriptive statistics indicators and correlations have been calculated for all of them. The results show the low participation of scientists in Web 2.0 and how most of these indicators, except for downloads and visits, are poorly consolidated metrics. [ABSTRACT FROM AUTHOR]

This paper analyzes the Web applications to manage literature in Biomedical Sciences. We identified, examined and described 28 academic utilities that perform automated analysis. They are user-friendly, and altogether provide better search, retrieval, management and metaanalysis (bibliometrics, network analyses and text mining) of PubMed literature in an efficient, automated, updated and systematized manner that facilitates the simultaneous handling of large quantities of paper records, making it possible for the user to choose the most relevant. All of these initiatives address the needs and challenges of biomedical research in our time. [ABSTRACT FROM AUTHOR]

This is both a historical overview of reader devices of electronic documents and a description of the current technology characterized by the so called "electronic paper". Gyricon technologies are analysed as well as the electrophoretic screens and devices that use the electrowetting principle. A wide variety of file formats compatible with the different kinds of reader devices are shown, as well as the problems derived from reader incompatibility. The more outstanding models available in the market and their services are also described. A reflection is proposed about the different usages and their effectiveness, document dissemination, and the expectations that the e-readers have created regarding future development. Nowadays these devices make the reading of electronic documents easier and more comfortable. [ABSTRACT FROM AUTHOR]

Self-archiving was studied in 3,495 papers in 109 core journals that published 50% of Valencia's scientific production in biomedical and health sciences included in the 2000-2004 ISI databases. The effectiveness of self-archiving is analyzed with respect to the feasibility of launching open access institutional and subject-specific repositories. Data were obtained from the Sherpa/Romeo database. Self-archiving is favourable for the implementation of institutional repositories because 56.8% of papers could be immediately deposited, a percentage that increases to 72% after a period of embargo and to 87% when papers published in full text journals are included. The feasibility of establishing biomedical and health science repositories for the Valencian Community is questionable, due to the fact that most publishers will not grant permission for inclusion in a repository unless mandated by the research funding agency, a practice lacking in our country at present. [ABSTRACT FROM AUTHOR]

The number of papers written on ontologies has increased considerably over the last twenty years. This trend can be easily observed by searching words like "ontology" or "thesaurus" in databases. Despite this fact, there hasn't been a consensus about the significance of this concept. The graphical representation known as ontology spectrum must have generated a lot of confusion amongst readers. In this paper we argue that this confusion is due to the mix of the various types of knowledge organization systems with distinct objectives in the same graphical representation. Thus, constructing a formal ontology for a system does not always presume an improvement, frequently it is adequate with less complex representations. [ABSTRACT FROM AUTHOR]

This paper describes the use of Dublin Core (DC) microformats that allow the DC Metadata Element Set to be marked up in a style commonly applied in web 2.0. Microformats allow the semantic expression inside xhtml pages to be displayed in a manner visible to the user, thereby enabling a high level of description for specific types of resources (business cards, events, etc.). This particular use of DC microformats offers great potential for resource description in general, and is especially suitable for describing bibliographic resources. Also presented in this paper is a simple way for encoding DC in microformats using the Dublin Core Metadata Gen software, as well as an application that allows information included in the microformats to be displayed using the Mozilla Firefox extension, created for this purpose. [ABSTRACT FROM AUTHOR]

This paper proposes an original model of the visual information retrieval interface (VIRI), aimed at websites described by metadata. The paper also describes the development of an experimental prototype based on the proposed model. The applied methodology for the prototype's development is a combination of three methods: Metadata mining, Multidimensional scaling (MDS), and a Focus+Context technique called Fisheye. Finally, a user test is conducted, whose results suggest that the proposed model of VIRI is useful for information browsing and retrieval, and is satisfying for the end–user as well. [ABSTRACT FROM AUTHOR]

Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization and immediacy. This paper analyzes data usage in advertising creativity through the case of Google's Art, Copy & Code project and four of its campaigns. This analysis reveals many features that would add value for the user including joint use of various open web technologies and different devices, all within the framework of procedures and structures that are well-established in the advertising field. [ABSTRACT FROM AUTHOR]

This paper analyzes the situation of the archive departments in 14 of the Andalusian local newspapers. The aim is to update a similar study entitled "Situation of archive services in the daily press of Andalusia" (Aquesolo-Vegas, 1996) in which an analysis of these departments was performed for seven newspapers. This work studies, adapts, and extends the methodology of the above cited study to know how the situation has evolved since 1996. To that end, this field study is based on questionnaires sent to 16 Andalusian newspapers, two per province; 14 of which were completed. Aspects such as tasks, staff, facilities, and equipment are analyzed. The results show a technological restructuring, and also a reduction, or even the disappearance, of these services, due to the economic downturn. Therefore, journalists must now search for documents by themselves. [ABSTRACT FROM AUTHOR]

This paper conceptualizes the term big data and describes its relevance in social research and journalistic practices. We explain large-scale text analysis techniques such as automated content analysis, data mining, machine learning, topic modeling, and sentiment analysis, which may help scientific discovery in social sciences and news production in journalism. We explain the required e-infrastructure for big data analysis with the use of cloud computing and we asses the use of the main packages and libraries for information retrieval and analysis in commercial software and programming languages such as Python or R. [ABSTRACT FROM AUTHOR]

Since its origins, the discipline of knowledge management has had a unique evolution: going strong at first, followed by solid development, but currently falling into languid stagnation. In this paper we analyze this trajectory by describing the founding context of the discipline and reviewing its evolution using two indicators, the heightened interest in recent decades and the annual scientific production (monographs and articles in indexed journals). Finally, the ecosystem of university training that is focused on knowledge management is described. [ABSTRACT FROM AUTHOR]

Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indicators of these tools to the home page of four Spanish general online media in order to assess its viability as alternative indicators to PageRank and other Google indicators. [ABSTRACT FROM AUTHOR]

This paper analyzes the use that the Spanish National Research Council centers (CSIC, by its Spanish abbreviation) and Spanish public universities make of web 2.0 in disseminating their research. The methodology used is based on an ad hoc checklist design for collecting data, focusing on three areas: the use of web 2.0 tools; connectivity (number of followers); and intensity (number of comments published). One significant finding was that both types of organizations made little use of social networks to disseminate their research. In the case of universities in 2014, around 40% were present on Facebook and Twitter, 22% on YouTube, and only 22% had blogs. In regard to CSIC centers, around 30% had Facebook and Twitter profiles, 18.9% were on YouTube, and 6.8% had informative blogs. [ABSTRACT FROM AUTHOR]

The introduction of electronic health records (EHR) in almost all healthcare settings, and the end of traditional paper records, offers new opportunities to organize, normalize, and standardize health information. The professional roles of the librarian in hospitals has converged into a new emerging professional figure: the health documentation manager (a professional who knows and uses health classifications, taxonomies, and ontologies that are encoded within EHRs; but also integrates bibliographic tools into their activities). [ABSTRACT FROM AUTHOR]

Born-digital media is influenced by many factors. This study compares the perceptions of digital and traditional (newspaper, radio, TV, news agencies, etc.) journalists and investigates their perception of threats to their professions. This paper shows data from a national survey (probabilistic, stratified by type of outlet and region) to 390 journalists in Spain between March 2014 and May 2015. Reporters were surveyed about their differing influences (political, economic, organizational, professional routines, and reference groups) in their jobs. Even when there are clear socio-demographic differences, data shows that, except for the influence of reference groups, all journalists hold similar perceptions. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Community management has emerged as a new profession since the advent of web 2.0. Professional positions and functions have been consolidated and standardized within corporate communication; consequently, many organizations hire community management services or agencies. This paper discusses the roles of the professionals who are responsible for community management in Spanish advertising and public relations agencies. A survey identified the typical profile of a professional in this field: a woman, aged 25-35 years, journalism degree, with two to three years previous digital media experience. In other words, a young professional with a CV linked to the world of communication. [ABSTRACT FROM AUTHOR]

Over the last few years the role of the interactive communication professional has changed parallel to technological innovation and the introduction of new communication paradigms. Digital technology has facilitated the creation of the interaction designer, a professional position in many production teams and digital newsrooms that has yet to be fully defined. This paper presents an attempt to define the characteristics and necessary knowledge of the interaction communication expert. This is done by reviewing the skills needed for the practice of interaction design, looking at the career paths offered by graduate and undergraduate studies in interactive communication, and evaluating a case study in the field of interactive documentary. By comparing the results of the three analytical methods (literature review, comparative analysis, and case study) we present research that covers the differing perceptions that exist of this professional position. This analysis brings to the surface a lack of consensus in an emerging field that is still evolving and adapting since its appearance nearly twenty years ago. [ABSTRACT FROM AUTHOR]

Since 2014 the media is no longer merely struggling for survival. They are now founding innovative departments and organizing hackathons to develop new products. These changes indicate that journalism is evolving and enjoying an era of opportunity. It is undergoing a process of permanent transition which requires proactive and flexible professionals who dialogue with the audience, produce multimedia information using their smartphones, occasionally use drones, and even create informative documentaries with augmented reality. In this paper a dozen consultants and innovation managers working in Spain, the United States, and Latin America analyze the new demands of the sector. This qualitative perspective is combined with a study of job offers posted on the website Infojobs located in Spain. The conclusion of both approaches is that the most necessary professional is that of the adaptive journalist, who is able to create informative content, integrate into multidisciplinary teams, and take up functions that engage with audiences. [ABSTRACT FROM AUTHOR]

The identification of information professional profiles is necessary in order to develop studies for the current labor market and to improve professional development for students. A literature review was carried out on selected papers published within the last two decades. Findings indicate that faculty must address the definition and acquisition of skills to prepare students for a dynamic and constantly changing professional environment. [ABSTRACT FROM AUTHOR]

The advent of the internet has changed the way we distribute media content, autonomously and independently, calling into question the audiovisual model that emerged in the second half of the twentieth century. Understanding this new way of doing things, in a constant state of evolution, gives us the opportunity to investigate the digital environment in order to take advantage of interactive possibilities. This paper presents the results of an investigation into a new format within the documentary genre that combines visual and literary content, which we have labelled documentarybook. This case study focuses on the documentarybook Hacia una primavera rosa (Towards a pink spring), which was freely distributed through the iBooks Author tool. This documentarybook offers an example, outside the standard conventions of the industry, of a differing supply chain, various reading levels and lenghts, and social public participation with optional levels of involvement. The results of this case study have allowed us to compare the degree of integration between old and new practices and propose theoretical and applied conclusions that may be useful for future social audiovisual projects. [ABSTRACT FROM AUTHOR]

New actors who link their activity to content distribution are leading the business of online media content. These actors adapt their operations to the demands of converging media context, and they propose business models oriented to user satisfaction. Among them, Netflix is notably highlighted for leadership in its home market, the United States, and in its international expansion. This paper presents in detail the Netflix business model with a case study that focuses on three key areas: the catalogue and monetization formula, policy relationships with key audiences (users, content providers and internet providers) and its internationalization strategy. Based on the results, the projection of this model in the Spanish media market can begin to be discussed. [ABSTRACT FROM AUTHOR]

Genette introduced and defined the concept of paratext in 1987, and applied studies have demonstrated the effectiveness of this methodological approach. However, reviewing the scientific literature shows a lack of studies of a paratext that is essential to the promotion of reading on social networks: public virtual epitext. The first aim of this paper is to review and analyze the scientific literature about virtual epitext. Next, we propose lines of research to advance the promotion of books and reading on social networks. Finally, we show the need to broaden the virtual epitext concept in order to analyze internet-related changes in the dissemination of books and reading. [ABSTRACT FROM AUTHOR]

In recent years, mobile applications have come to constitute an ecosystem of their own, becoming an important driver for innovation. The consolidation of mobile applications as the prevalent interface for content access has consequences for the production, distribution and consumption of content, merging the functional spheres of digital content: performance, creation, management and communication. This paper proposes a functional typology of mobile content applications, along with an evolutionary analysis model. It analyses the functional evolution of 153 versions of 12 relevant applications developed during two years (March 2013 through March 2015). Though statistical representativeness is limited, the sample analysis allowed validation of the model. The results point to intervention capacity and communication capacity over content as important value-added drivers in mobile content applications, although not in homogeneous terms for all the kinds of mobile applications analysed. [ABSTRACT FROM AUTHOR]

The library of the Spanish open university Universidad Nacional de Educación a Distancia (UNED) is involved in distance learning of information skills in formal postgraduate courses. This paper discusses action levels, structure, content, method, learning resources, tutoring, etc., and describes the student evaluation exercises. The formation of teams and the functions performed by embedded librarians is explained. Finally, the results of satisfaction surveys and the convenience to continue these training activities are discussed. [ABSTRACT FROM AUTHOR]

Scientific social networks are a new meeting place for researchers and a major instrument for the promotion of knowledge. Their use is increasing in the scientific community, as they are practical tools to disseminate research results and to share knowledge. This paper examines the presence of 77 Spanish universities in the two main scientific social networks (ResearchGate and Academia.edu). The results show that, despite the continuous development that those networks are having worldwide, the number of Spanish members in them is considered insufficient and in some universities is almost anecdotal. These results should be the starting point for an action program of the universities to increase the membership of their academic staff in those networks, as part of their mission of disseminating knowledge. [ABSTRACT FROM AUTHOR]

The main features of 207 Spanish health sciences journals active in 2014, and their visibility in six biomedical and multidisciplinary databases are described. Of these databases, Scopus and Ibecs provide the best coverage of these journals, and Medline and WoS the worst. The discipline best represented is medicine, followed by psychology, nursing and pharmacy. Among the observed characteristics, there were an absence of journals published exclusively on paper and the presence of journals published in English or bilingual Spanish-English and with open access. The article includes the journal list, which can be a reference tool for researchers selecting target journals for publication, for publishers in the health sciences areas and for information scientists for use in their database management tasks or in advising other professionals. [ABSTRACT FROM AUTHOR]

The shift of radio listeners from radios to smartphones has expanded the communicative potential of the broadcasters due to the characteristics of this new distribution platform. The convergence of content and communication on the smartphone screen gives radio stations the opportunity to enrich their multimedia messages, explore new ways of distribution and achieve advances in customization of the medium. The connectivity of these devices and location technologies also multiply the potential for local information, enabling a contextualized experience. This paper aims to analyse the adaptation of talk radio stations in Spain and Portugal to the radioapps from a content perspective and also to assess the possibilities of customizing access and consumption. [ABSTRACT FROM AUTHOR]

In recent decades, technological advances have enabled the news to go farther, faster and to more consumers. The spatial and temporal constraints that had always affected the information sector lost their importance, opening a window of opportunity thanks to digitization and the internet massification. However, the promised potential quickly faded: the lack of investment, excessive voluntarism and the distance between media companies and research led the media industry to successive failures, with thousands of media closed worldwide. Today, there is no doubt that journalism is experiencing one of the worst periods in its history. It may sound strange that technological evolution has converted an opportunity into a difficulty, but it happened. Nonetheless, how can the process be reversed, transforming the current difficulty into the previous opportunity? This paper delivers some proposals that seek to explore the potential of mobile devices and looks towards these as an escape from the crisis that affects the media companies. [ABSTRACT FROM AUTHOR]

Every organizational change project will surely find obstacles and drivers, and the start-up of a competitive intelligence (CI) system confirms the rule. This paper describes the main features of six CI projects leaded by IK4-Ideko, pointing out the challenges and support they experienced while conducting it. This analysis is complemented by quantitatively analyzing the effects of 21 factors considered to have influence on CI system implementation. Results show that CI tools act as drivers and that no factor clearly acts as a barrier for CI, even though human factors are perceived to be nearly inconsequential. The overall handiness of information and the good execution of the first steps of the project can be important factors for future studies. [ABSTRACT FROM AUTHOR]

The transformation of traditional journalism into online journalism has brought with it a process of translating paper-based formats and procedures into online ones. The first digital teams incorporated the different journalistic genres, with special features about planned events such as election processes, galas, awards ceremonies and musical festivals. Since 2005, Elpais.com has continuously published special features devoted to both the Goya and Oscar awards. The observation and analysis of those interactive and multimedia features provides insight not only into the evolution of stories in digital media, but also into the definition and emergence of an interactive genre of digital media such as the story or feature divided into phases. [ABSTRACT FROM AUTHOR]

The aim of this paper is to analyse which production values are more determinant regarding the audience's quality perception with respect to different types of entertainment television genres. In order to develop this study, we have taken into account production values such as the creative and technical quality, the host, the set and the content. The main source of data for this empirical study is an original survey. The target population consisted of the Spanish population and the sample was designed to be representative. The results show that in spite of the emergence of the connected TV -resulting from the convergence of television and the internet-, which is profoundly changing the audiovisual market, the cornerstone of their business remains the same: content quality. [ABSTRACT FROM AUTHOR]

Zipf's law is a theory based on mathematics and linguistics that analyzes and quantifies how words are distributed within a text. It is possible to represent by graphs and statistical analyzes which are the terms that are repeated over so that a ranking of keywords is created. This research found, through the Zipf's law, variations and uniformities of written academic papers and they presented orally. The oral presentations were inserted in video form on YouTube, it was possible to recover automatically the transcript of the audio. Using a Bash script, texts and transcribed presentations were quantified and organized, thereby creating tag clouds and tables with rankings, facilitating the analysis of the contents. It was possible to identify the spheres of content, identifying common words or not and, mathematically, analyze and compare what was written with what was presented in oral discourse. [ABSTRACT FROM AUTHOR]

With the development of information and communication technologies, particularly with regards to the Internet, the needs of the public and the ways in which they can access information have changed. The Web is changing the role of traditional libraries and that of librarians, and we see how the future of libraries is questioned more and more every day. In this paper, we discuss the need to redefine public library services and to understand libraries as social centres rather than cultural ones. Public libraries must strive to become meeting points for learning and social inclusion. In order to accomplish this, it is necessary to assume new work profiles and to shape and redefine the workforce of librarians. Only in this way will the public library be able to have social impact and validity as a relevant service in current society. [ABSTRACT FROM AUTHOR]

In the information society where the volume of data grows exponentially, the blossoming of the big data has had an impact on several fields. The popularity of the expression has blurred the outlines of the concept that not only insists on the size but also on the value of the collected and processed data. Social media, which are characterized by a rapid expansion and by the diversity of interactions and contents that circulate in them, have been incorporated to the big data studies to become resource of useful data for researchers, organizations and companies. This paper observes the typical singularities of the social media analysis inside the big data and, after scrutinizing existing measuring tools, reflects on the opportunity and the necessity of a solution to examine trends and the impact of the profiles that get to set extensive networks. [ABSTRACT FROM AUTHOR]

This paper addresses web analytics from the point of view of images, using big data technologies. Images are increasingly present on the web, and therefore any web analysis must consider them. The huge volume of available images requires the use of large computation infrastructures in order to generate this kind of analysis, as well as specific computer vision algorithms. Big data technologies are discussed that can be used for large-scale image processing. In addition, a novel distributed algorithm is proposed that can efficiently retrieve images from an online collection at low computational cost. This algorithm can be used in web analysis or future research requiring detailed image study, without requiring any special hardware. [ABSTRACT FROM AUTHOR]

Current policies demanding an increase in transparency, open government and smart cities share open data publication as one of their basic pillars. However, there is a limited availability of mechanisms to assess the use and value of this information. The goal of this paper is to present a new metric, Meloda, that qualifies the information and helps to assess its reusability. Meloda's four dimensions are described: technical standards, access, legal considerations, and data model. Finally Meloda's assessment process is explained. [ABSTRACT FROM AUTHOR]

Digital images are all around and their number increases every day. However, this growing volume contrasts with poor image description in the vast majority of cases. The value of a picture to illustrate the original event, or to be used in other contexts or situations, is based on an appropriate description. The purpose of this paper is to reduce the difficulties encountered in describing images by suggesting ways of categorizing the images and the agencies, specifying uses, and illustrating descriptive differences. The implementation of these recommendations will improve the quality of records, help to achieve successful retrieval, and increase positive evaluations of web sites by clients and users. [ABSTRACT FROM AUTHOR]

Spanish research in Documentation (or Library and Information Science, LIS) began to stand out in the 1980s, in parallel with the creation of university studies in Library and Information Science, and it increased its activity significantly until the year 2000. In this period, research in Documentation was oriented to disseminate rather than innovate, and also had a low international impact, shortage of economic and human resources, and poor methodological quality. In the first 20 years of the 21st century, we have witnessed an outstanding growth and diversification of this research activity, which has led to the overcoming of most of the problems mentioned before. The objective of the text is to present a general overview of the development of Documentation research in Spain in the last 20 years based on the analysis of five fundamental aspects: publications (articles and monographs), topics and methodologies, scientific journals, research projects and doctoral theses. General descriptive data from public statistical sources and comments from a bibliographic review are provided for each of them. As a conclusion, a very positive global balance of Spanish research in Documentation in the last 20 years stands out, not only a quantitative increase (in publications, theses, research projects, etc.) but also a qualitative improvement in the use of research methods and techniques, as well as a diversification of the research topics. In any case, internationalization (collaboration with foreign authors) and the presentation of international projects could be improved. Finally, there is a risk in near future related to aging and the absence of generational renewal of the research staff that can will slow down this growth. [ABSTRACT FROM AUTHOR]

There is a growing number of open data initiatives that allow citizens to reuse public data sets through specifically designed applications. This paper presents an overview of these initiatives and their development in Spain, analyzing the open data sets available and the functions and features of the applications developed for this purpose. The information source used in this work is the portal http://datos.gob.es, of national scope which organizes and manages the public information catalog of Spanish administrations. This source offers information about these data sets and the applications and utilities developed. The analysis shows a diverse distribution of these open data sets that requires grouping by metacategories for its study and analysis. The level of development of the applications seems low but it may be due to the incipience on freely available data. In any case, the data sets related to infrastructures (especially transports) appear to be the main object of the applications developed so far in Spain in this context. [ABSTRACT FROM AUTHOR]

We provide a content analysis of the research published on advertising creativity in Spanish communication journals of the first and second quartile of the In-Recs index (2011 edition): Anàlisi (from 1980 to 2012), Comunicar (from 1993 to 2012), Comunicación y sociedad (from 1988 to 2012), Doxa (from 2003 to 2012), Questiones publicitarias (from 1993 to 2012), Revista latina de comunicación social(from 1998 to 2012), Trípodos (from 1996 to 2012), and Zer (from 1996 to 2012). The authors analysed 3406 papers to determine the level of interest in advertising creativity evidenced in these scientific journals. Only 0.20% of the studies analyzed focused on advertising creativity. [ABSTRACT FROM AUTHOR]

Current technologies used in e-learning processes require the logging of all activities performed. These data can be used in the assessment of students, instructors and the processes themselves. However, although this wealth of data exists, it is still difficult for those who teach (and interested stakeholders) to verify a hypothesis, extract conclusions, or make decisions based on the facts or situations that are discovered. This paper introduces an educational data analysis model based on visual analytics, learning analytics and academic analytics and using a software tool that allows performing confirmatory and exploratory data analysis through interaction with the information gathered from a typical Learning Management System. The main goal is to enable the discovery of knowledge on the specific learning process that, in turn, will permit its improvement. [ABSTRACT FROM AUTHOR]

We live in a dense social network of interactions that connect us to people, information, events and places facilitating or constraining the flow of information, ideas, perceptions, etc., into an instant and massive network communication system. We create cognitive artefacts that integrate data visualization and cognitive processes in order to increase our ability to understand the complexity of the external world, made even more complex with the Internet and rise of social media. In this paper, we combine Twitter, as a type of fieldwork site, and Social Networks Analysis (SNA), as both an analytic framework and set of methods, to capture, analyze, and visualize empirical data, both statically (figure representing point in time) and dynamically (video reflecting longitudinal data). We present Flocker, a tool designed for real-time visualization and representation of network activity using Twitter as an illustrative case. [ABSTRACT FROM AUTHOR]

Unlike most online advertising, Google opts for a purely textual model in the ads showed in its results pages. This paper presents an eye-tracking study conducted to determine if right-side graphic elements in Google AdWords affect users’ visual behavior. AdWords have been modified to contain logos and pictures. The analysis concludes that the appearance of images does not change user interaction with ads, which is attributed to the “banner blindness” effect. [ABSTRACT FROM AUTHOR]