5 results
Search Results
2. EL IMPERIO DE LAS LETRAS: MECANISMOS TIPOGRÁFICOS DE ENFATIZACIÓN.
- Author
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Zapata, Oscar Iván Londoño
- Abstract
This paper has as propose to describe and explain the typographical mechanisms of emphasized semantic contest through a critical discourse study of the information notice to be or not to be...? Published by Colombian newspaper Q'hubo in its print July 14, 2010 in Ibagué (Colombia). The analysis allows (re) learn the strategies that configuring the typography morphology used by the newspaper to emphasize exclusive representations and stereotypes about homosexuality. According to the text, this is a confusion of sexual identity that must be diagnosed, treated and cured by professionals in the field of psychology. The categories used as strategies to accomplish the analysis are: the kind of letter, the size, shape and style types and spacing, colors of letters and position on the page. So, I apply these analytical tools of superstructure elements - textual outline - of News Brief (headline, summary, body and micro formats) besides, to analyzing the vignette of the page, and the form ofrecontextualizing of image in the written text. [ABSTRACT FROM AUTHOR]
- Published
- 2014
3. Analisis Critico del Discurso de la representation intercultural en la prensa chilena.
- Author
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Browne-Sartori, Rodrigo and Castillo-Hinojosa, Ana Maria
- Subjects
- *
MASS media , *TABLOID newspapers , *CRITICAL discourse analysis , *SOCIAL constructionism , *CROSS-cultural communication , *MAPUCHE (South American people) - Abstract
This paper has, as its main goal, to analyse the presentation and re-presentation of the Mapuche, Peruvian and Bolivian difference in the Chilean press. The media which will be the object of the study -- selected because of its periodicity and extensive coverage -- are the tabloid press "La Cuarta" and "Las Últimas Noticias" which in turn and respectively belong to the consortia which duopolise the informative issue at a national level: Copesa and El Mercurio S.A.P. In order to carry out this analysis a methodological matrix has been projected, and which is derived from the proposal by Teun van Dijk, the so called Critical Discourse Analysis (CDA). This will allow the reader to understand the social construction of reality based on the news treatment in and of the possible intercultural-migratory . relationships inside (Mapuche) and outside (Peruvian-Bolivian) the country. [ABSTRACT FROM AUTHOR]
- Published
- 2013
4. LEXICAL CHOICES AND THE CONSTRUCTION OF GENDER IN MALAYSIAN CHILDREN'S LITERATURE.
- Author
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Nair, Ramesh and Talif, Rosli
- Subjects
- *
GENDER role , *CHILDREN'S literature , *STEREOTYPES , *MASCULINITY , *FEMININITY , *SEXISM in communication - Abstract
The process children go through when learning about gender roles is an essential part of their knowledge construction. This acquired knowledge helps them learn about their roles in society. However, problems occur when children are presented with stereotypical constructions of masculinity and femininity that may inhibit their development. Thus, children's literature must be evaluated to uncover gendered messages. While overtly sexist messages in children's stories can be easily identified, the more subtle nuances of language require careful analysis. This paper begins by stressing the urgent need to evaluate Malaysian children's literature published in the English language. By distinguishing between "overt" and "covert" sexism in children's literature, we argue that the role of language in messages about gender identity in children's literature must be emphasised. Based on a selection of Malaysian children's literature, we attempt an analysis of lexical items that construct gender roles and identities, and we use computer-based programmes to reveal how power relations are established between males and females. [ABSTRACT FROM AUTHOR]
- Published
- 2010
5. Towards a critical cognitive–pragmatic approach to gender metaphors in Advertising English
- Author
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Velasco-Sacristán, Marisol and Fuertes-Olivera, Pedro A.
- Subjects
- *
CRITICAL discourse analysis , *MATHEMATICAL logic , *SEMANTICS (Philosophy) , *INTERPRETATION (Philosophy) - Abstract
Abstract: This paper investigates the methodological convenience of a critical cognitive–pragmatic approach to gender metaphors in Advertising English. We begin by reviewing recent research in cognitive linguistics, pragmatics and critical discourse analysis (CDA) with regard to advertising metaphors and gender, then proceed to characterize advertising gender metaphors as indirect cognitive–pragmatic devices used in Advertising English to give rise to often covertly sexist communicated interpretations. Next, we present a description of advertising gender metaphors, subtypes (cases of metaphorical gender, universal gender metaphors and cultural gender metaphors) and cross-categorization in a case study of 1142 advertisements published in British Cosmopolitan (years 1999 and 2000). Finally, we argue that a critical cognitive–pragmatic approach to advertising gender metaphors is of most salience since it permits to (1) help the audience''s search for cognitive efficiency, (2) unmask the advertiser''s rhetorical intentions to make certain non-neutral assumptions more manifest to the target audience without making public its intention to do so and (3) call for action on the part of the addressee to overcome negative social consequences of its use in Advertising English. [Copyright &y& Elsevier]
- Published
- 2006
- Full Text
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