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This article analyses the presence of QR codes in Spanish television news programmes, as well as their use and characteristics. The methodology used is the content analysis of the news programmes of Antena 3, La Sexta, La 1 and Telecinco. Among the results obtained in this article, it is confirmed that QR codes are still underdeveloped in these programmes, because its use is variable, they are not implemented in all channels and they act mostly as another decorative element that appears on the television screen. [ABSTRACT FROM AUTHOR]

Podcasting is all the rage. The distribution of audio content has recently gained great momentum on a personal, media and business level. In this context, brands have begun to see the opportunity to use this communication tool to connect with the audience and generate emotional bonds through attractive content. However, there are still few studies that take a rigorous look at branded podcast. This research explores the phenomenon of podcasting as branded content in Spain and Latin America, making a radiography of the current situation of the branded podcast, from a mixed approach, delimiting its features, observing some trends and making a proposal for classification (according to the type of brand involvement, according to formal criteria and basic descriptors of the podcast, according to content, functional and narrative criteria, and according to the nature of the sponsoring company and its relation to the production of the podcast). The search for and analysis of branded podcasts is the main work of this research, with a sample of 100 podcasts, differentiating the branded podcast from other typologies such as podcast sponsorship, corporate podcasts and institutional podcasts. Among the results we highlight the variety of styles and themes in their own sound content, all of them linked to a greater or lesser extent to the business sector of the companies. In addition, these podcasts are broadcast on their websites and audio platforms and are more educational and informative than entertaining. It is therefore an approach to branded podcasting with a proposal for classification that aims to be a first conceptualisation of this phenomenon. [ABSTRACT FROM AUTHOR]

This article analyses the presence of QR codes in Spanish television news programmes, as well as their use and characteristics. The methodology used is the content analysis of the news programmes of Antena 3, La Sexta, La 1 and Telecinco. Among the results obtained in this article, it is confirmed that QR codes are still underdeveloped in these programmes, because its use is variable, they are not implemented in all channels and they act mostly as another decorative element that appears on the television screen. [ABSTRACT FROM AUTHOR]

With the advent of the Internet and multiscreen, producers of audio and video content have had to generate new formats to be listened to and watched in a timeless way, in order to respond to new consumer demands. In this context, audio podcasting (podcasting) and video podcasting (vodcasting) have become increasingly popular in recent times. The pandemic caused by COVID-19 was a turning point for these new audiovisual formats, when some channels opted to include them in part of their programming. Such is the case of the Eurosport vodcast 'Confinados', which is the subject of this research. The main objective of this article is to find out what its structure is like and to examine the contents developed through the analysis of this vodcast. The methodology used, specifically, is the content analysis of its different episodes, broadcasted during the first state of alarm in Spain, from March 2020. We highlight the peculiar case of 'Confinados', which has taken the opposite path to the podcasts that appeared as radio or television on demand, since it emerged as a vodcast and became a television programme. We highlight the step taken by Eurosport towards a new way of informing, in the middle of a pandemic, to adapt to the needs of the receivers, as well as the contribution to specialisation in sports journalism, by having experts and journalists in this field, with specificity and brevity in their topics and a wide range of audiovisual journalistic genres. [ABSTRACT FROM AUTHOR]