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How professional team-based sport organizations can optimize their e-service platform and manage their brand in an increasingly multichannel marketing environment is a critical issue. This study examines how sports consumers' (i.e., fans') perceptions of e-service quality, brand strength, and image congruency between the sport brands' offline image and online image affects the development of consumers' trust in the team's web-site. In addition, the study explores the role of team website trust in developing team website loyalty, as well the role of loyalty in actual purchase frequency from the teams' website. Data were collected via an online survey of sports consumers of e-services delivered by professional sport teams. The results indicate that sport team brand strength, followed by teams website e-service quality and brand image congruency between the teams online and offline activity are significant determinants of trust in the teams' website, with online trust strongly influencing website loyalty intentions. [ABSTRACT FROM AUTHOR]

Interest in the consumption of organic food has steadily risen over the past two decades. Yet after considerable research addressing a range of issues related to organic food consumption no research systematically examines which factors explain consumers’ perceptions and purchase of organics. Through a meta-analysis we examine factors underpinning the purchase of organic food using a sample of 124,353 consumers reported in 150 manuscripts over the period from 1991 to 2016. The results demonstrate that credence attributes of organic food are valued more than search and experience attributes. This shows that the market is guided by the perceived benefits of organic over conventionally grown food. These findings do not diminish the importance of search and experience attributes, but suggest that credence attributes have a prominent role in consumer organic food purchases. From the perspective of organic producers and sellers an understanding of consumer perceptions, set within search, experience and credence attributes, has the potential to offer a unique selling proposition and point of differentiation in the market. [ABSTRACT FROM AUTHOR]

Interest in the consumption of organic food has steadily risen over the past two decades. Yet after considerable research addressing a range of issues related to organic food consumption no research systematically examines which factors explain consumers' perceptions and purchase of organics. Through a meta-analysis we examine factors underpinning the purchase of organic food using a sample of 124,353 consumers reported in 150 manuscripts over the period from 1991 to 2016. The results demonstrate that credence attributes of organic food are valued more than search and experience attributes. This shows that the market is guided by the perceived benefits of organic over conventionally grown food. These findings do not diminish the importance of search and experience attributes, but suggest that credence attributes have a prominent role in consumer organic food purchases. From the perspective of organic producers and sellers an understanding of consumer perceptions, set within search, experience and credence attributes, has the potential to offer a unique selling proposition and point of differentiation in the market. [ABSTRACT FROM AUTHOR]

The argument for civic engagement is that it enables individuals to feel empowered and shapes their political and social attitudes which are attributes that promote individuals to be better citizens. This study focuses on senior citizens, and we use the place-attachment theory to better understand the good citizenship behavior of seniors within clubs, and we further explore how this behavior affects their civic engagement. The findings provide insights into seniors' civic engagement within the confines of clubs. As a result of these findings, we go on to suggest a framework for understanding the behavior of civic engagement. Our model of seniors' civic engagement in clubs provides greater insights for academics and policy makers on the sources and physical places that can foster communities to come together for shared interaction and cohesion. [ABSTRACT FROM AUTHOR]

Research suggests that noncompliance with speed limits is high. One factor that may provide some explanation for individuals' speeding behavior is the driver's personality. To examine social issue behavior in relation to speeding, this study examined specific personality characteristics in the context of speed limit compliance behavior. To test the hypotheses, data were gathered via an online survey. The results indicate that personality, along with social issue involvement, influenced speed limit compliance behavior. [ABSTRACT FROM AUTHOR]

Purpose - This paper seeks to contribute to the internet marketing literature by examining the impact of flow on consumers' satisfaction, aroused feelings, website loyalty and word-of-mouth behaviours. Design/methodology/approach - A self-administered online questionnaire was used for data collection through a market research firm which randomly selected individuals of its online panel. Participants were asked to recall a recent encounter with their preferred professional sport website and refer to that website regarding their answers. Data were gathered from 400 consumers from a variety of professional sporting teams. The variables under investigation in the study were measured using established scales from the marketing literature and adapted to the context of the study. Findings - The results indicate that a compelling online experience related to sporting team websites as represented by flow experiences appears to be a driver of positive aroused feelings, higher satisfaction levels, as well as website loyalty and positive word-of-mouth of sport consumers. Research limitations/implications - The sample of the study is restricted to consumer evaluations from a specific website-service context being the professional sport sector. The empirical relationships between flow, aroused feelings, consumer satisfaction, website loyalty and word of mouth reported in the study are tentative in the sense that they are based on cross-sectional data. Practical implications - The study provides important implications for flow theory development and implications for internet marketing strategy, especially for professional sporting teams. Originality/value - The paper adds to the literature by investigating the relationship between flow and consequent outcomes of encounters and experiences of sporting team websites. Little research has addressed flow, and its effect on aroused feelings, consumer satisfaction and website-related loyalty intentions, especially in the domain of professional sport websites. [ABSTRACT FROM AUTHOR]

Research has shown that while some people favor foreign-sourced products, others prefer to purchase goods made in their own country. From the perspective of the Australian wine market, consumption of wine has been consistently increasing in recent years. While sales of Australian made wine are booming, sales of imported sources are also increasing in terms of dollar value. This paper examines the effect of consumer ethnocentrism and animosity on willingness to buy foreign wine products, in an effort to better understand the factors involved in the consumer decision making process when purchasing wine products. [ABSTRACT FROM AUTHOR]

The article focuses on the concept of television advertising of social issues in social marketing. It has been observed that as involvement determined an individual's attention to allocate to a message, it has influenced their attitude towards the issue, attention level to the advertisement and believability of the advertising. It has been observed that compliance to the social marketing campaign resulted from the positive outlook of an individual to the issue.

The article focuses on the development and testing of a micro-model that concentrates on political opinion leadership within an extended nomological network. Data were collected from a sample of voters in an election. Results show that political opinion leadership played a vital role in the voting behavior. Voting stability, perceived risk and political satisfaction were the important consequences.

The article discusses the growth of political advertising during election campaigns. Political advertising is believed by voters as an important issue for public policy, political marketing, and marketing in general. Political advertising believability and three potential antecedents of believing during an election were examined in this study. The data were collected via a random sample of voters.

The article discusses the effect of social advertising on social behavior. Given that many of the health problems facing society today involve life- style choices, there has been an increasing emphasis by governments and non-profit organizations on the use social marketing to address problems. Although the aim of social marketing is primarily to change behaviors, attitudes play an important role in predicting behavior. The believability of social advertisements was also found to be significant because of its positive effect on attitude towards the issue for those not engaging in the behavior. Hence, if an ad is seen to be believable in its portrayal of the consequences of an aberrant social behavior, this may translate into a more positive attitude towards the anti-smoking issue.

The article discusses a study that examines the relationships between social issue involvement and susceptibility to interpersonal influence for social issues with attitudes toward social issues and intention to comply with a social marketing campaign. The findings of the study highlight the significance of the involvement-attitude-intention relationships for the anti-smoking and anti-binge drinking issues. These relationships are most likely to be present for individuals who do not undertake the behavior. As such, individuals who do not smoke or drink to excess are more likely to be issue involved, and have more positive attitudes toward the respective issue. The anti-smoking and anti-binge drinking campaigns focus on stopping people smoking cigarettes or drinking alcohol to excess.

Examines potential influences of marketing mix strategy and export marketing performance at the individual product-market level. Data gathered through a mail survey of exporters in a developing country; Results indicating that firm characteristics, product characteristics and environment characteristics influence both export marketing mix strategy and export marketing performance.

Examines the preferences and purchase intentions of young Southeast Asian consumers. Information on brand image; Non-product-related brand associations; Factors extracted when brand personality was factor analyzed.

Examines the role of marketing in the political arena in Australia. Discussion on marketing literature; Implications on political party marketing orientation; Views on market orientation.

The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior. [ABSTRACT FROM AUTHOR]

In this article, we seek to distinguish between two concepts often conflated in the literature: political market orientation and political marketing orientation. In the discussion, we focus specifically on voters rather than other actors in the political sphere such as competing parties, party members, the media, and lobby groups due to the centrality of the electorate in the political marketing literature and in political practice. We identify five key issues that influence the ability of parties and candidates to successfully leverage a well-developed political marketing orientation. These are (1) that it is difficult to control symbolization, (2) that it is difficult to control personality, (3) that there are value and symbol abnormalities, (4) that the public mind is unknowable, and (5) the corrupting power of negative campaigning. Finally, we distinguish two areas of further research, “downstream” research focused on political marketing orientation and “upstream” research focused on political market orientation, with specific recommendations for further research. [ABSTRACT FROM PUBLISHER]