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The consumer-oriented brand performance models employ measures related to consumer attitude and consumer opinion, and the financially-oriented approaches use tangible assets, past revenues and future earnings, which usually suffer from a significant margin of error. When brand managers compare the performance of their own brands with the performance of their competitors' brands, they have to estimate the competitors' financial performance values, and the estimation is not always reliable. The objective of this study is to evaluate the measures for comparing the brand performance of brands of mutual funds and try to check the same measures on the brand performance of selected mutual funds. Focus of the study will be on two basic components i.e. brand equity and brand loyalty. The study has considered both the primary and secondary data for the functional proceeding of the study i.e. primary data to get the feel of present scenario and secondary data to check on the previous models on brand performance. [ABSTRACT FROM AUTHOR]

Growing Consumers expectation and intensified competition in present globalized environment necessitates effective promotional campaign in order to target large pool of customers. Many a times not only the product itself but promotional strategies play a crucial role in deciding about the fate of an organization. In order to have a clear picture about their sustenance, firms have started focusing on their proportion of market captured with present channels of advertising. In this way redundant strategies are dropped and different new strategies are constructed for attracting potential buyers to adopt the product. For modeling such scenarios mathematically, in this paper a generalized model with different sub cases has been formulated to study the adoption pattern in dynamic market in addition with the concept of market coverage. For validating the proposed set of cases, two different sales data have been used and are compared using different comparison criteria.. [ABSTRACT FROM AUTHOR]

Hollow cylindrical castings (90 mm outside diameter, 80 mm internal diameter and 150 mm length) of leaded aluminium alloys (Al–4·1Cu–15,20,25Pb) were prepared by verticle centrifugal casting technique. Operational parameters such as mould speed and pouring temperature were optimised for 20 wt-% lead alloys. These casting parameters (mould rotation speed 1600 rev min-1 and pouring temperature 900°C) were found to be suitable for 15–25 wt-%Pb alloys. Lead distribution in various sections of the casting was assessed by chemical analysis and metallographical study. Mechanical properties of cast alloys were assessed at room temperature. Lead is dispersed in Al–4·1Cu alloy matrix as globules and patches, and occurs in the interdendritic region of aluminium rich dendrites. Concentration of lead is more outside layers of casting than that inside the layers. Lead decreased mechanical properties of Al–4·1Cu alloy. [ABSTRACT FROM AUTHOR]