395 results
Search Results
2. Strong foundations for reward from the builders merchant and DIY specialist Grafton; We already have a double-digit percentage paper capital gain, a return that dividends will almost double once the final payment for 2022 is banked
- Subjects
Do-it-yourself work ,Consumer behavior ,Dividends ,Company dividends ,Company securities ,General interest - Abstract
Byline: RUSS MOULD QUESTOR STOCK PICKS Read Questor's rules of investment before you follow our tips: telegraph.co.uk/go/ questorrules; telegraph.co.uk/questor Readers could be forgiven for thinking it could be a mistake [...]
- Published
- 2023
3. Shoppers are panic-buying toilet paper. This time, there should be enough to go around
- Author
-
Reiley, Laura and Bhattarai, Abha
- Subjects
Toilet paper -- Supply and demand -- Marketing ,Epidemics -- Economic aspects -- Social aspects -- Control -- United States ,Consumer behavior ,COVID-19 -- Economic aspects -- Social aspects -- Control ,Company marketing practices ,General interest ,News, opinion and commentary - Abstract
Byline: Laura Reiley and Abha Bhattarai Consumers are panic-buying key items again as the coronavirus surges across the country - paper towels, disinfecting wipes, baking mixes and wine - but [...]
- Published
- 2020
4. Paper Could Provide More Flexibility Than Plastic in Packaging
- Subjects
Plastic products ,Packaging ,Consumer preferences ,Consumer behavior ,Business, general - Abstract
While the use of paper in packaging solutions has been on the decline since the early 2000s, consumer sentiment is driving demand for the biodegradable product. In a recent survey [...]
- Published
- 2020
5. Proposal For Potential Assessment Study Of Pulp N Paper Sector Old Designated Consumers Under Pat Scheme
- Subjects
Consumer behavior ,Paper industry ,Business, international - Abstract
Tenders are invited for Proposal for potential assessment study of pulp n paper sector old designated consumers under pat scheme Product Category: Miscellaneous services Tender Value: 24,00,000 EMD Amount (INR): [...]
- Published
- 2020
6. United States : Consumers Hungry for Real-Time Payments Offer Opportunities for Financial Institutions, Says Fiserv White Paper
- Subjects
Fiserv Inc. ,Credit unions ,Marketing research ,Consumer behavior ,Data processing services ,Business, international - Abstract
Banks and credit unions can build a competitive market position by offering and highlighting benefits of real-time payments According to a new Fiserv white paper showcasing findings of a survey [...]
- Published
- 2021
7. 'Could you buy a little less, please?': panic-buying disrupts food distribution; As the coronavirus spreads across the US, many are stockpiling staples, like toilet paper, temporarily leaving markets empty
- Subjects
Grocery stores ,Food supply ,Consumer behavior ,Business logistics ,Food ,News, opinion and commentary - Abstract
Byline: Victoria Bekiempis As coronavirus spreads in the US, many people are stockpiling essentials for what they believe will be periods of home confinement and panicked shoppers have stripped many [...]
- Published
- 2020
8. Paper cuts: most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship
- Author
-
Ellison, Carol
- Subjects
Customer relationship management ,Customer relationship management ,Collection (Accounting) ,Consumer behavior - Abstract
MORE AND MORE CUSTOMERS are going to their keyboards instead of their mailboxes to collect and pay bills for their homes and businesses. In fact, a majority of customers who […]
- Published
- 2007
9. Last post for envelopes in age of digital cards; Fewer paper invitations and letters being sent leads to change in typical consumer shopping basket
- Subjects
Consumer behavior ,Technology ,Consumer protection ,General interest - Abstract
Byline: Katie Morley CONSUMER AFFAIRS EDITOR DITOR ENVELOPES appear to be an express delivery away from the scrapheap after they were dropped from the typical British shopping basket for the [...]
- Published
- 2019
10. Last post for envelopes in age of digital cards; Fewer paper invitations and letters being sent leads to change in typical consumer shopping basket nvitations ng e pping
- Subjects
Consumer behavior ,Technology ,Consumer protection ,General interest - Abstract
Byline: Katie Morley CONSUMER AFFAIRS EDITOR DITOR ENVELOPES appear to be an express delivery away from the scrapheap after they were dropped from the typical British shopping basket for the [...]
- Published
- 2019
11. Transforming data into actionable customer insights: research paper: harness the tremendous wealth of data and emerge as a new leader, or ignore the opportunity at your own peril
- Subjects
Consumer behavior ,Business ,High technology industry ,Telecommunications industry - Abstract
Based on a joint research paper by TSIA and Coveo Today's customer support operations are overwhelmed by data--more often than not, leading to inaction. The deluge of social media content, [...]
- Published
- 2013
12. Germany : Henkels Aquence XTRA softeners ensure softer, silkier and fluffier tissue products
- Subjects
Consumer goods ,Self-care, Health ,Consumer behavior ,Paper products industry ,Business, international - Abstract
As an enduring trend in consumer goods, embracing products to offer relaxation, well-being, and self-care drives the transition from brand strength to brand loyalty: consumers seek out products that bring [...]
- Published
- 2021
13. BRAND PAPERS: When inertia is good
- Subjects
Marketing -- Evaluation ,Brand name products -- Marketing ,Consumer behavior ,Company marketing practices ,Advertising, marketing and public relations ,Business - Abstract
Inertia isn't always bad. Caroline Whitehill explains how, with some close analysis, brands can manage consumers' inertia more effectively In the world of marketing, inertia is bad. It is often [...]
- Published
- 2005
14. How COVID-19 will change consumer behavior long-term
- Author
-
Leigh, Andrea
- Subjects
Paper products industry ,Advertising expenditures ,Consumer behavior ,COVID-19 ,Company marketing practices ,Business ,Pharmaceuticals and cosmetics industries ,Retail industry - Abstract
The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As retailers and manufacturers on the front line, we face real, daily [...]
- Published
- 2020
15. US FOLDING CARTON MARKET ANTICIPATES MEASURED GROWTH THROUGH 2021
- Subjects
Container industry -- Forecasts and trends ,Paper products industry -- Forecasts and trends ,Consumer behavior ,Market trend/market analysis ,Business ,Chemicals, plastics and rubber industries - Abstract
According to the Paperboard Packaging Council's recent 'Trends: 2017 Industry Outlook and Market Data Report,' US folding carton shipments will grow at a 0.4% annual rate over the next five [...]
- Published
- 2018
16. Indian consumers prefer Libero
- Subjects
Kimberly-Clark Corp. -- Rankings ,Consumer preferences ,Consumer behavior ,Paper industry -- Rankings ,Business ,Fashion, accessories and textiles industries - Abstract
SCA's Libero brand has beaten out rival Kimberly-Clark's Huggies brand among Indian consumers, according to a much-awaited consumer desire indicator, India's Most Attractive Brands 2016, a study comparing the 'attractiveness' [...]
- Published
- 2016
17. Does Intellectual Capital have Impact on Financial Performance? A Case of Malaysian Consumer Product Companies
- Author
-
Hashim, Sahaida Laily Md and Shapari, Muhammad Aqil Mohd
- Subjects
Marketing research ,Financial statements ,Consumer behavior ,Business - Abstract
Purpose: To investigate the impact of intellectual capital on financial performance. Design/methodology/approach: A panel data set of consumer product companies listed in Bursa Malaysia, regression method used to analyse the data. Findings: All intellectual Capital elements of Structural Capital Efficiency (SCE), Human Capital Efficiency (HCE) and Capital Employed Efficiency (CEE) indicate a significant impact towards financial performance. Additionally, CEE contribute the higher contribution in the Fixed Effect model. Research limitations/implications: A limited 50 consumer product companies with period of study is 2011-2019. Practical implications: Benefited to financial experts, potential investors, management and future researchers. Originality/value: Give readers an overview and understanding of the intellectual capital. Paper type: Research paper Keywords: Intellectual capital, Financial performance, VAIC, Human capital efficiency (HCE), structural capital efficiency (SCE), Capital employed efficiency (CEE), Introduction Performance of a company is determined by variety factors, including experience, expertise, and education level of its employees and managers. Improved intellectual capital will serve as an internal factor [...]
- Published
- 2021
18. Strong link between packaging satisfaction, consumer purchasing behavior
- Subjects
MeadWestvaco Corp. -- Forecasts and trends -- Marketing -- Purchasing ,Paper products industry -- Forecasts and trends -- Purchasing ,Consumer behavior ,Company marketing practices ,Market trend/market analysis ,Business ,Pharmaceuticals and cosmetics industries - Abstract
MeadWestvaco Corporation (MWV), a provider of packaging and packaging solutions, launched its third annual Packaging Matters, the company's study of the impact of packaging on product satisfaction and consumer purchasing [...]
- Published
- 2015
19. DIARY
- Author
-
Rosen, Jan M.
- Subjects
Securities industry ,NYSE American ,Paper industry ,Consumer behavior ,Securities industry - Abstract
EXCHANGES Nasdaq Flirts With Amex The National Association of Securities Dealers is in talks to take over the American Stock Exchange and offer companies the choice of having their stocks […]
- Published
- 1998
20. Social Autonomy and Heteronomy in the Age of ICT: The Digital Pharmakon and the (Dis)Empowerment of the General Intellect
- Author
-
Lemmens, Pieter
- Subjects
Consumer behavior - Abstract
'The art of living with ICTs (information and communication technologies)' today not only means finding new ways to cope, interact and create new lifestyles on the basis of the new digital (network) technologies individually, as 'consumer-citizens'. It also means inventing new modes of living, producing and, not in the least place, struggling collectively, as workers and producers. As the so-called digital revolution unfolds in the context of a neoliberal cognitive and consumerist capitalism, its 'innovations' are predominantly employed to modulate and control both production processes and consumer behavior in view of the overall goal of extracting surplus value. Today, the digital networks overwhelmingly destroy social autonomy, instead engendering increasing social heteronomy and proletarianization. Yet it is these very networks themselves, as technical pharmaka in the sense of French 'technophilosopher' Bernard Stiegler, that can be employed as no other to struggle against this tendency. This paper briefly explores this possibility by reflecting upon current diagnoses of our 'technological situation' by some exemplary post-operaist Marxists from a Stieglerian, pharmacological perspective., Author(s): Pieter Lemmens [sup.1] Author Affiliations: (1) Nijmegen, Netherlands Introduction This paper briefly looks at the impact of the new digital network technologies (DNTs) on today's workers, consumers and citizens [...]
- Published
- 2017
- Full Text
- View/download PDF
21. Global Trends and Malaysia's Automotive Sector: Ambitions versus Reality
- Author
-
Yean, Tham Siew
- Subjects
Geely Automobile Holdings Ltd. -- International economic relations ,Consumer preferences ,Automobile industry -- Industry forecasts -- International economic relations ,Consumer behavior ,Automobile Industry ,Business ,Economics ,Business, international - Abstract
This paper examines the development of the Malaysian automotive sector in the midst of rapid global changes in technology, consumer preferences and sustainability concerns. The sector represents a case of infant industry 'protection-plus ' as it includes among its objectives, the state's aspiration to nurture Bumiputra entrepreneurs as national champions for this sector. Despite close to three decades of protection, the two national cars continue to depend on foreign partners for technology support. The National Automotive Policies (NAPs) strive to push the sector towards the technology frontier with foreign and domestic investments while seeking to be a regional hub and groom national Bumiputra champions, including an impending third national can The inherent conflicts in these objectives create disincentives for investments while the domestic market is held captive to the national car producers. Although policies continue to espouse grand visions, the reality is that Malaysia's carmakers continue to be inward looking while exports remain insignificant. Keywords: Malaysia, Automotive Sector, National Automotive Policy (NAP), Supply Chain Management, 1. Introduction The use of state intervention for development has been espoused in theory and practice in many countries. The World Bank's (1993) study on the East Asian miracle economies [...]
- Published
- 2021
- Full Text
- View/download PDF
22. A System of Hourly Demand in the Italian Electricity Market
- Author
-
Bigerna, Simona and Bollino, Carlo Andrea
- Subjects
Options (Finance) ,Elasticity (Economics) ,Consumer behavior ,Energy trading ,Business ,Economics ,Petroleum, energy and mining industries - Abstract
The purpose of this paper is to analyze and test demand behavior in the organized electricity market. According to a theoretical framework of heterogeneous agents' behavior, we estimate a complete multi-stage system weakly separable using individual demand bid data in the Italian Power Exchange. The novel contribution of this paper is twofold. Firstly, we model hourly demand of heterogeneous groups of agents acting in the Italian electricity market with a simultaneous system for all 24 hours. Secondly, we empirically measure the entire structure of expenditure elasticities and cross price elasticities for all 24 hours of the day, ascertaining whether hourly electricity demands can be considered normal or luxury goods and substitutes or complements in an organized electricity market. Econometric estimation shows that price elasticity tends to be higher when hourly price peak. Moreover, electricity exhibits both substitutability and complementarity characteristic in different hours of the day, the former during the day and the latter during the night. Electricity appears to be a normal good during nighttime and a luxury good during daytime. The demand structure has welfare improving policy implications, because appropriate regulation can favor consumer behavior adjustment to shave consumption away from peak prices, thus yielding lower aggregate equilibrium expenditures. To this end, we advocate reforming the actual administered two-price tariff structure to introduce real time pricing options for Italian final users. Keywords: Multi-stage demand system, Italian Electricity market, Demand substitutability and complementarity, 1. INTRODUCTION The main purpose of this paper is to analyze the demand side in an organized electricity market and to test whether agents behave rationally. We postulate a general [...]
- Published
- 2015
- Full Text
- View/download PDF
23. Unlocking the value of: DEMAND SENSING: The six factors critical to the successful implementation and adoption of demand sensing
- Author
-
Bonde, Hemant R. and Ahdieh, Allison
- Subjects
Consumer behavior ,Company marketing practices ,Business, general ,Business - Abstract
As toilet paper, hand sanitizer and chicken parts began to fly off the grocery store shelves in March of 2020, it became increasingly clear to many consumer-packaged goods companies that [...]
- Published
- 2021
24. Factors Affecting Dividend Policy: Evidence from Consumer Product and Trading Services Sector
- Author
-
Bahrudin, Nur Zahidah, Saddam, Siti Zaitun, Mustaffa, Abd Hadi, Abdullah, Hasni, and Sahudin, Zahariah
- Subjects
Consumer behavior ,Dividends ,Company dividends ,Company securities ,Business - Abstract
This paper aims to study the connection between a firm's characteristics and dividend policy in the consumer product and trading services sector from 2015-2019. The static panel data analysis is the best method as this study combines two elements of analysis: time series and cross-sectional to achieve this study's objective. Referring to the findings from the fixed-effect model, among independent variables that influence dividend policy, only liquidity and profitability factors demonstrated a significant impact on dividend policy for these two sectors. These findings indicate that a company that possesses higher liquidity will pay a higher dividend to its shareholders. In contrast with the profitability result, the profitable company tends to pay a lower dividend. Thus, this study could give the shareholders' view about the performance of particular companies on their responsibility in paying the dividend to the shareholders and investors. Consistent with dividend signaling theory, a company's announcement of an increase in dividend policy is a sign of positive future predictions regarding sustainability and faithfulness to the company. This research suggests that in the future, to focus on the risk factors that might directly affect the decision on the dividend policy. Besides, the risk elements also can be a benchmark to enhance the performance of companies. Keywords: Dividend policy, Consumer Product and Trading Services Sector, Panel Data, Dividend Signaling Theory., Introduction The capital market is a platform for various long-term financial instruments in equity and debt with maturities of more than one year. Investors have expectations (return) of their investments, [...]
- Published
- 2021
25. The Impact of Service Quality on Customer Satisfaction and Loyalty in Luxury Hotels in Muscat
- Author
-
Al-Shidhani, Sammy Said Saud and Tumati, Raja
- Subjects
Consumer behavior ,Customer satisfaction ,Hotels and motels -- Customer relations -- Quality management -- Thailand -- Pakistan -- Indonesia -- Oman ,Business - Abstract
Purpose: The study aims to explore the service quality in the Omani luxury hotels to identify key attributes that can result in customer satisfaction and loyalty. The study's objectives were to assess guests' expectations of service quality in Muscat's luxury hotels, determine the key attributes discerned by guests in evaluating the service quality of luxury hotels in Muscat, and measure guests' satisfaction and loyalty towards the service offered in luxury hotels in Muscat. The research question was what effect does the service quality have on customer satisfaction and loyalty in luxury hotels in Muscat. Design/methedolgy/approach: The study adopted a descriptive research design to determine the impact of service quality on customer satisfaction and loyalty. Moreover, the study adopted quantitative research and used a survey questionnaire to collect the data and propose findings. Due to the testing of different theories rather than developing them, the research approach is considered a deductive approach. Findings: Results concluded that customers had very high expectations of service quality in Oman's luxury hotels. Guests ranked ten different service quality attributes; the results showed that 'physical facilities are visually appealing' ranked the most significant among all attributes. However, 'a wide variety of food' was the least important among all attributes. The results further revealed that all attributes of the five distinct dimensions had a potent influence on customer satisfaction and loyalty. Originality: This study is unique as no previous studies have been conducted in Oman, making it a one-of-a-kind study on Muscat's luxury hotels. This study's results will be valuable to hotel practitioners, the government, tourism development companies and future researchers. Keywords: Service quality, Customer satisfaction, Customer loyalty, Luxury hotels Category: Applied Paper, 1. Introduction Countries in the Middle East region are highly reliant upon their oil reserves for economic development. Oman's oil and gas industry provides more than 80% of total government [...]
- Published
- 2021
26. Consumer Preferences for Solar Energy: A Choice Experiment Study
- Author
-
Thacher, Jennifer A. and Chermak, Janie M.
- Subjects
United States. Energy Information Administration ,Public Service Company of New Mexico -- Market research -- Rankings ,Consumer preferences ,Economic incentives ,Solar energy -- Rankings -- Market research ,Consumer behavior ,Electric power production ,Marketing research ,Business ,Economics ,Petroleum, energy and mining industries - Abstract
Electricity generation in the United States is rapidly moving towards integrating more renewables into the system due to several factors, including cost competitiveness, consumer preferences, and state and federal policies, such as production and income tax incentives, renewable portfolio standards (RPSs), and state level subsidies for solar energy. While these policies have been researched comprehensively, in this paper we investigate consumer preference and willingness to pay toward renewable energy. Consumer preferences may impact the type of renewable energy utilized, as well as state-determined RPS requirements. We implement a choice experiment survey to gain understanding of consumer preferences and their preference heterogeneity. We conduct the survey in New Mexico, a state with RPS and great potential for renewables, particularly in solar where it ranks third in the U.S. for that potential. Focusing on the consumers of the state's major utility, our choice experiment considers an increase in renewable energy and preference for different types of solar energy (rooftop solar and solar farm). We control for location heterogeneity (i.e., rural vs. urban), as well as exposure to solar installations. Utilizing multinomial logit and random parameter logit our results suggest respondents support an increased RPS solar requirement and they have a positive marginal willingness to pay (MWTP) for rooftop solar and smart meter installation. These values are impacted by several factors, including location and exposure to solar. We also observe a distance decay effect on respondents' MWTP for different solar plans. For regulators considering additional RPS levels, or utilities considering solar installations, the results provide improved information on consumer preferences, heterogeneity of response, and MWTP for solar energy. Keywords: Renewable Portfolio Standard; Solar Energy; Stated Preference; MWTP; Choice Experiment Survey; Spatial Heterogeneity; Distance Decay, 1. INTRODUCTION As the urgency of climate change rises, electricity generation in the U.S. is rapidly moving away from coal-fired generation to more environmentally-friendly fossil fuels and, increasingly, towards renewables. [...]
- Published
- 2020
- Full Text
- View/download PDF
27. E-Banking Service Quality and Customer Loyalty: Changing Dynamics of Public, Private and Foreign Bank Consumers in India
- Author
-
Kaur, Navneet and Kiran, Ravi
- Subjects
Foreign banks -- Quality management ,Consumer behavior ,Customer loyalty ,Business - Abstract
Purpose: The purpose of this research paper is to study how the e-banking consumers' perceive the e-banking services of public, private and foreign sector banks operating in the Indian banking sector and also making a deeper introspection of service quality in all three types of banks to understand whether there is a significant difference in service quality on the basis of nature of banks. Design/methodology/approach: The study uses self-structured questionnaire duly validated and tested for reliability in this research. Factor analysis, Regression analysis and ANOVA have been used in the paper. ANOVA has been used to find out whether there is a significant difference in e-banking service quality in public, private and foreign banks. It makes an empirical analysis of factors influencing e-banking service quality by using Factor Analysis and then a relation between service quality and customer loyalty has been found by using Regression analysis. Findings: Findings of the research paper are that improvement in service quality would induce higher customer loyalty. The initial part of paper measures the e-banking services through Debit, Credit, Internet, Telephone, Mobile, Depository, Investment and Multicity facilities in three types of banks. The results of ANOVA highlight that there is a significant difference in these facilities of public, private and foreign banks. Factor analysis results help to reduce 12 features of service quality into four factors. These four factors explain 84.014 per cent of variation. These four factors are: Website interface, Security, Convenience and Access. Originality: The present research focuses on e-banking service quality and customer loyalty covering changing dynamics of public, private and foreign banks' consumers in India, which has not been covered in earlier studies. The service quality features are for e-banking only and are different from the earlier studies on banking in general. On the basis of regression, the study identifies the factors to be either improved or enhanced and the banks can accordingly focus on the areas they want to improve/ enhance for increasing customer loyalty. Keywords: Service quality, E-banking, Customer loyalty, India. Paper Type: Research Paper, Introduction In this era of stiff competition, public, private and foreign sector banks in India have realized the importance of achieving high levels of customer satisfaction by providing service quality [...]
- Published
- 2015
28. Are store-brand buyers store loyal? An empirical investigation
- Author
-
Hansen, Karsten and Singh, Vishal
- Subjects
Walmart Inc. -- Marketing ,Consumer preferences ,Discount stores -- Marketing ,Private labeling ,Households ,Consumer behavior ,Brand identity ,Hypermarkets -- Marketing ,Superstores -- Marketing ,Business, general ,Business ,Company marketing practices ,Marketing - Abstract
This paper tests the notion of whether high preference for store brands leads to higher store loyalty. Our work differs from the earlier empirical evidence on this issue in how we define and measure the two key constructs: store-brand loyalty and store loyalty. To measure store-brand preference, we develop a multicategory brand choice to elicit the basic latent tendency for a household to buy store brands, while controlling for other factors such as price sensitivity. The household-specific measures on store-brand preference and price sensitivity (along with other control variables) are then used to assess household store loyalty in the context of entry by a Wal-Mart supercenter in the market. Results show that store-brand buying behavior is driven by households' underlying 'value trait' over and beyond what is captured by price sensitivity alone, in addition, these value-oriented households, which show high preference for store brands in the pre-entry period, shift a significantly higher level of their expenditures to Wal-Mart. These results are in contradiction to the conventional wisdom that high store-brand patronage is associated with a higher level of store loyalty. However, this finding comes with the caveat that the entrant analyzed in the paper has a well-defined 'value' positioning and might not hold if the new entrant does not dominate the incumbent in the value proposition. Implications for supermarket managers in a more general context are discussed. Key words: store brands; store loyalty; entry; retail competition; frequent-shopper data History: Accepted by Jagmohan S. Raju, marketing; received June 11, 2007. This paper was with the authors 1 1/2 months for 1 revision. Published online in Articles in Advance May 19, 2008., With increased competition across many channels for the consumer's grocery dollar, store brands not only represent value, but they are also products that shoppers cannot obtain anywhere else. Loyalty to [...]
- Published
- 2008
29. Consumer Values and Misbehavior in the Context of Sustainable Consumption
- Author
-
Smyczek, Slawomir
- Subjects
Consumer research ,Marketing ,Sustainable development ,Consumer preferences ,Consumer behavior ,Consumption (Economics) ,Business, general ,Business - Abstract
Motivation: An extremely important stream of research on sustainable consumption relates to the values that consumers report as their own. The majority of research focuses on biological or utility values, but there are not many studies on social values, which are important for adapting sustainable consumption. Premise: The question, 'What values should represent consumers to accept ideas of sustainable consumption?' remains. In this study we applied a new approach, identifying consumer attitudes opposing sustainable consumption and measuring the correlation between consumers' social values and misbehavior; that is, being at odds with the concept of sustainability. Approach: A quantitative statistical investigation was conducted on a quota sample of 1,200 respondents, giving evidence of represented social values, and attitudes toward market misbehavior and sustainable consumption. By undertaking this research, social values were analyzed according to Schwartz's theory. Results: The purpose of this paper was to identify the relationship between consumers' social values and their attitudes toward misbehavior in the context of sustainable consumption. Results show that in consumers who represent high levels of universalism, benevolence, or conservatism, a negative attitude toward misbehavior was identified. We can assume that consumers who represent those values are more willing to adopt the concept of sustainable consumption. Conclusion: The results of this research contribute mainly to the development of theory-cognitive values. Findings demonstrate different aspects of consumer misbehavior by means of comprehensible components of social values. Results help predict consumer behavior under some specific values in the context of sustainable consumption. Consistency: These findings may be applied in the practical operation of companies that want to develop business based on the sustainability concept. Knowledge of consumer values and attitudes is indispensable to the development of marketing programs and strategies, and to the creation of methods to prevent and counteract different consumers' misbehavior. Keywords: consumer attitudes, consumer behavior, misbehavior, social values, sustainable consumption, INTRODUCTION The phenomenon of sustainable consumption refers directly to the concept of sustainable development (Harrison 2005). It is a complex category and a subject of interest to various scientific disciplines, [...]
- Published
- 2020
30. Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management: A new Voice of the Customer method connects with customers via their smartphones to enable cost-effective data collection that yields intimate customer insights
- Author
-
Green, William, Cluley, Robert, and Gasparin, Marta
- Subjects
Geospatial data ,Market research ,Consumer behavior ,Data collection ,Smart phones -- Market research ,Toothbrushing ,Marketing research ,Smart phone ,Company business management ,Business, general ,Business ,Engineering and manufacturing industries - Abstract
OVERVIEW: This paper describes mobile market research applications (MMRAs), new Voice of the Customer (VoC) tools that take advantage of the ubiquity of smartphones. MMRAs provide an efficient and effective method of collecting intimate, in situ data from customers, allowing traditional VoC approaches to be augmented with digitally captured data. MMRAs can thus reduce ambiguity in the fuzzy front end of the innovation process by providing access to data from likely customers from the earliest stages of exploration. To benefit from MMRAs, however, organizations must move beyond a traditional mindset: the adoption of an MMRA requires teams to be restructured and projects reorganized to accommodate the new methods enabled by the tools. KEYWORDS: Voice of the Customer, Design research, Digital tools, Voice of the Customer (VoC) methods provide new product development teams with tools to capture customers' preferences and needs so that they can develop products that satisfy those preferences and [...]
- Published
- 2020
- Full Text
- View/download PDF
31. New Product Preannouncement: Phantom Products and the Osborne Effect
- Author
-
Rao, Ram and Turut, Ozge
- Subjects
Nokia Corp. -- Product introduction ,Consumer preferences ,Telecommunications equipment industry -- Product introduction ,Consumer behavior ,Telecommunications equipment industry ,Business, general ,Business - Abstract
The mere preannouncement of a new product can affect consumer choice, thus complicating preannouncement strategy. This is because a preannounced product that is unavailable immediately can still be one of the alternatives in a consumer's mind at the time of choice. Such unavailable products, also known as phantom products, influence the reference point that consumers compare alternatives to when making a choice, as has been widely demonstrated in experimental studies. Thus, in addition to encouraging consumers to postpone purchase in favor of a future product, preannouncement also changes their preference for the currently available products when consumers do not prefer to postpone. In this paper we explore preannouncement strategy by analyzing a model that incorporates the effect of new product preannouncement (NPP) on consumer preferences and compare the results with a benchmark case in which consumer preferences across the existing products are not influenced by preannouncement. We find that when we take into account the effect of NPP on consumer preferences across the existing products, although postponement of purchase by some consumers remains beneficial, the preference for the current product offering with a lower quality can suffer so much that the significant lowering of current profits is not offset by future gains. Thus, preannouncement may no longer be the optimal strategy for the firm with a lower-quality product, which in turn explains the 'Osborne effect.' Our results also challenge the conventional wisdom in new product preannouncement literature. History: Accepted by Juanjuan Zhang, marketing. Supplemental Material: The online technical appendix is available at https://doi.org/10.1287/mnsc.2018.3124. Keywords: new product preannouncement * phantom products * loss aversion * reference dependent preferences * competition * Osborne effect, 1. Introduction A well-established feature of consumer choice in a variety of situations is loss aversion that makes consumer preferences context dependent (Ho et al. 2006, DeliaVigna 2009). In this [...]
- Published
- 2019
- Full Text
- View/download PDF
32. Who Benefits When Prescription Drug Manufacturers Offer Copay Coupons?
- Author
-
King, Gregory J., Chao, Xiuli, and Duenyas, Izak
- Subjects
Consumer groups ,Consumer advocacy ,Insurance policies ,Drugs -- Prescribing ,Consumer behavior ,Pharmaceutical industry ,Business, general ,Business ,Enbrel (Medication) ,Humira (Medication) - Abstract
The rising cost of prescription drugs is a concern in the United States. To manage drug costs, insurance companies induce patients to choose less-expensive medications by making them pay higher copayments for more-expensive drugs, especially when multiple drug options are available to treat a condition. However, drug manufacturers have responded by offering copay coupons--coupons intended to be used by those already with prescription drug coverage. Recent empirical work has shown that such coupons significantly increase insurer costs without much benefit to patients, who incur lower out-of-pocket expenses with coupons but may eventually see higher costs passed to them. As a result, there is pressure from the insurance industry and consumer advocacy groups to ban copay coupons. In this paper we analyze how copay coupons affect patients, insurance companies, and drug manufacturers, while addressing the question of whether insurance companies would in fact always benefit from a copay coupon ban. We find that copay coupons tend to benefit drug manufacturers with large profit margins relative to other manufacturers, while generally, but not always, benefiting patients; insurer costs tend to increase with coupons from high-price drug manufacturers and decrease with coupons from low-price manufacturers. Although often helping drug manufacturers and increasing insurer costs, we also identify situations in which copay coupons benefit both patients and insurers. Thus, a blanket ban on copay coupons would not necessarily benefit insurance companies. In addition to the policy implications of our work, we make concrete managerial recommendations to insurers. We discuss how they should set formulary selection policies taking into account the fact that drug manufacturers may offer coupons; and we suggest how they can benefit from subsidizing coupons from drug manufacturers with low-price drugs, or from having drug manufacturers compete on price, to receive a favorable formulary position (i.e., copay). History: Accepted by Yossi Aviv, operations management. Funding: The research of X. Chao is supported in part by the National Science Foundation [Grants CMMI-1362619 and CMMI-1634676]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/mnsc.2018.3123. Keywords: consumer behavior * Nash equilibrium * health care management, 1. Introduction The rising cost of healthcare in the United States has received considerable attention in recent years, and prescription drugs account for approximately 10% of overall healthcare spending. (1) [...]
- Published
- 2019
- Full Text
- View/download PDF
33. Consumer Search and Retail Market Structure
- Author
-
Rhodes, Andrew and Zhou, Jidong
- Subjects
Renault S.A. ,Retail industry ,Automobile industry ,Pricing ,Marketing research ,Consumer behavior ,Product price ,Automobile Industry ,Business, general ,Business - Abstract
A puzzling feature of many retail markets is the coexistence of large multi-product firms and smaller firms with narrow product ranges. This paper provides a possible explanation for this puzzle, by studying how consumer search frictions influence the structure of retail markets. In our model, single-product firms that supply different products can merge to form a multiproduct firm. Consumers wish to buy multiple products and, due to search frictions, value the one-stop shopping convenience associated with a multiproduct firm. We find that, when search frictions are relatively large, all firms are multiproduct in equilibrium. However, when search frictions are smaller, the equilibrium market structure is asymmetric, with different retail formats coexisting. This allows firms to better segment the market and, as such, typically leads to the weakest price competition. When search frictions are low, this asymmetric market structure is also the worst for consumers. Moreover, due to the endogeneity of market structure, a reduction in the search friction can increase market prices and harm consumers. History: Accepted by Eric Anderson, marketing. Funding: Rhodes acknowledges financial support from the European Research Council (ERC) under the European Union's Horizon 2020 research and innovation programme [Grant 670494]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/mnsc.2018.3058. Keywords: consumer search * multiproduct pricing * one-stop shopping * retail market structure * conglomerate merger, 1. Introduction Many consumers place a high value on the convenience of one-stop shopping. They are often time constrained and so welcome the opportunity to buy a large basket of [...]
- Published
- 2019
- Full Text
- View/download PDF
34. The quality of water drinking and consumers preferences: the Tunisia case/La qualite de l'eau potable et les preferences de consommateurs: cas de la Tunisie
- Author
-
Bouchrika, Ali, Lanouar, Charfeddine, and Issaoui, Fakhri
- Subjects
Consumer preferences ,Drinking water ,Households ,Consumer behavior ,Valuation ,Business - Abstract
Purpose: This article studies the behavior of the Tunisian consumers towards their consumptions of water drinking, as well as their reactions further to an improvement in the services of consumption. Design/methodology/approach: For empirical study, we used data stemming from a statistical survey made on a sample of 1200 Tunisian households during the 2004 year. Findings: The empirical study shows that the quality of the drinking water is characterized by an intra and inter-regional diversity. Furthermore, the estimation of the demand function shows that the variation of the amount of water paid cost is especially due to the physical nature of the good(property) drinking water. The estimation of the consent to pay (CAP) by linear and qualitative models shows that the variable income is the most strategic. Research limitations/implications: This work concerns only the 2004 year, as a possible extension of this paper one can assess the dynamic evolution of the water drinking behavior of Tunisian consumers. Practical implications: The results of this paper is useful in the sense that the Tunisian government can use it to better improve water consumption and water management. Originality/value: This paper shows that the variable quality of the water plays an important role in the determination of the tariff structure allowing to respect the excise duties of the households and to ensure social equity. Keywords: Quality of the Water, the Consent to Pay, Qualitative Models, Social Equity, Ccontingent Valuation Method Paper type: Research paper Purpose: Cet article etudie le comportement des consommateurs Tunisiens vis-a-vis de leurs consommations de l'eau potable, ainsi que leurs reactions suite a une amelioration dans les services de consommation. Design/methodologie/approche: Nous avons utilise des donnees issues d'une enquete statistique effectuee sur un chantillon portant sur 1200 menages Tunisien au cours de l'annee 2004. Resultats: L'etude empirique a montre que la qualite de l'eau potable est caracterisee par une diversite intra et inter-regionale. De plus, l'estimation de la fonction de demande montre que la variation du montant de la facture est due surtout a la nature physique du bien eau potable. L'estimation du consentement a payer (CAP) par des modeles linaires et qualitatifs montre que la variable revenu est la plus strategique. Les limites de la recherche/implications: Ce travail est limite a l'enquete fait en 2004, une extension possible est d'etudier la dynamique temporelle du comportement de consommateurs Tunisiens. Implications pratiques: les resultats de ce papier sont d'utilite importante puisqu'ils permettent de mieux ameliorer la consommation de l'eau et de sa gestion. Originalite/valeur: Les resultats obtenus mettent en evidence l'importance de la variable qualite de l'eau dans la determination de la structure tarifaire permettant de respecter les droits de consommation des menages et d'assurer l'equite sociale. Mots cles: Qualite de l'eau, consentement a payer, modeles qualitatifs, equite sociale, methode devaluation contingent., 1. INTRODUCTION Les mutations economiques, demographiques et urbaines sont des facteurs qui contribuent, generalement, a une surexploitation, souvent irrationnelle, des ressources naturelles. En effet, une utilisation non equilibree de la [...]
- Published
- 2012
35. Perception towards internet advertising: a study with reference to three different demographic groups
- Author
-
Azeem, Abdul and Haq, Zia ul
- Subjects
Internet/Web advertising -- Market research ,Consumer behavior ,Marketing research ,Internet/Web advertising ,Business - Abstract
Purpose--This paper discusses internet marketing relevance and investigates antecedents of consumer attitudes toward IA. The analysis is based on a consumer survey conducted in India. For this purpose, a representative quota sample of Internet users in India has been interviewed. The finding of this study provides marketers with an understanding of consumers, their attitude toward advertising, so as designers and marketers can better strategize their advertising designs. Design/methodology/approach--Data for this survey was collected from Internet users among students, employees and entrepreneurs in India in summer 2011. A purposive sample was recruited with the assistance from professional survey research companies. Overall, 190 questionnaires were collected in employees, 192 from entrepreneurs, and 196 from the students. This sample is considered a representative of the population. Pilot study was also conducted to test the validity and reliability of the research. Findings--The present paper has provided thorough information on the impact of various factors on internet advertising and the distinction of internet advertising effectiveness among three demographically different variables. This study was also able to give the insight of the varios dimensions and their extent of influence on internet advertising. Practical implications--This study provides with an insight based on which it is understood that the five factors which are entertainment, information credibility, economy and value are significant predictors of attitude towards internet advertising. With internet gaining the prominence among direct marketers on the globe, this research provides managers with the valuable findings that can be applied to integrate direct bossiness with global customers. Originality/value--India has the third largest internet population in the world that makes it a good fit for doing research on the topic of internet advertising. The large number of internet population of this country also gives this research a greater generalizability and acceptance. Research limitations--The recommendations and managerial implications presented in the above section were based on the primary data collected and analyzed for this research. The generalizability of the findings of this research should be taken with caution as the research bears little limitation; firstly, the resources and the limited sample size that can not be considered as an absolute representative of the whole population of India. This research has been undertaken in India, a broader research scope is there where a multinational sample can be taken to make research findings more general. The perception of consumers may vary from country to country due to various personal and environmental factors which also hinder in absolutely generalizing the research findings. Keywords: Online Advertising, Attitude, Entrepreneurs, Credibility, Value Paper type: Research Paper, Introduction While much research has been done on the topic of internet advertising but there is hardly any research focused on understanding the attitude towards online advertising in comparison to [...]
- Published
- 2012
36. Effect of intrinsic motivation on consumer brand evaluation: the influence of motive, involvement, and need for cognition
- Author
-
Nurcahyo, Bagus and Nur'ainy, Renny
- Subjects
Cognition ,Consumer behavior ,Motorcycles -- Marketing ,Company marketing practices ,Business - Abstract
Purpose--Intrinsic motivation, as indicated in a number of studies, closely related to brand evaluation where this intrinsic motivation depends on motive, involvement and also NFC of individual. In accordance with the above-mentioned statement, this study is accomplished and is aimed at analyzing the effects of motive, involvement, NFC on consumer brand evaluation (i.e., motorcycle) from intrinsic motivation perspective. Design/methodology/approach--Research procedure follow the procedure in early research commonly, with the early step is instruct the subject to explore the information about product raised in questioner by showing the name of brand from each products. Analysis conducted for this research follows the result of path analysis from Amos 6, by emphasizing at influence within variable as compiled in hypothesis. Findings--Research results show that individual involvement and motive significantly affect motivation but they do not affect brand evaluation. NFC is found to affect intrinsic motivation and brand evaluation; intrinsic motivation affects individual brand evaluation. It was also found in the resulted model that there exist a partial-mediation role of intrinsic motivation within the relationship between NFC and brand evaluation; a full-mediation role of intrinsic motivation within the relationship among involvement, motive, and brand evaluation. Practical Implication--There are some contribution from this research, joining paradigm of examination of guide exploiting with the procedure used typically in persuasion (e.g. manipulation between involvement and motive). First, do not same to the most research in a past, this research examine the information processing in brand assessment. Second, do not as research about information processing assuming that involvement (as personal relevance) directed only by utilitarian motive; in this research we examined the influence of individual involvement, motif, and NFC by each other at intrinsic motivation. Besides, is also examined the influence of intrinsic motivation at consumer brand evaluation activity. Originality/value--Result of this research is expected to give the worthwhile information in the field of marketing science, especially about respective consumer behavior with the relation pattern between individual involvement, motive, NFC and also intrinsic motivation in its relation with the brand evaluation, especially among college student. Keywords: Intrinsic Motivation, Involvement, Motive, NFC, Brand Evaluation, Path Analysis. Paper type: Research Paper, Research Background The competition in motorcycle industry is very high, according to the amount of new comer in the industry. Competition was not in price only, because the manufacturer offer [...]
- Published
- 2011
37. Consumerism and hyperconsumerism in the Romanian society
- Author
-
Druica, Elena, Cornescu, Viorel, and Ianole, Rodica
- Subjects
Consumer advocacy ,Inflation (Finance) -- Romania ,Consumer behavior ,Developing countries ,Consumer culture ,Business - Abstract
Purpose--This paper focuses on the evolution of the consumption society and its reflection into the Romanian society by analyzing three stages of socio-economic development after the fall of the communist regime in 1989. Design/methodology/approach--An interdisciplinary literature review was used, touching economical, sociological and psychological aspects of consumption. The Romanian case study was designed taking into account indicators as inflation rate, import/export ratio, Gini index and the evolution of consumption credits. Findings--Our research cleary indicates that even a developing country as Romania is confronted with hyper consumerist attitudes, grephed on the postcommunist heritage. Originality/value--The paper enhances the understanding of the consumerist phenomena by exposing the theoretical issues along with practical realities. The emphasis lays on the personal, social and also country risks that can be generated by maintaining this paradigm. Research implications--The results of the paper set the grounds for further comparative research on this extreme manifestation of consumer behavior. Using the perspective developed by the field of behavioral economics, we highlight some irational patterns of human behavior with regard to consumption, pointing out specific aspects intricately linked with our national mentalities. Keywords: consumerist society, hyperconsumption, Romania. Paper type: Research Paper/Case study, Introduction A long period of time consumption has been ignored and excluded as a subject of study or interest: 'the history of consumption has no history, no community of scholars, [...]
- Published
- 2010
38. Augmented reality: a sustainable marketing tool?
- Author
-
Bulearca, Marius and Tamarjan, Daniel
- Subjects
Consumer behavior ,Marketing research ,Customer loyalty ,Marketing ,Company marketing practices ,Business - Abstract
Purpose--The present research aims to look at the ways in which Augmented Reality Experiential Marketing (AREM) is beneficial for companies and brands not only on short-term--the 'shiny object' syndrome, but also on the long-term, contributing to the creation of customer satisfaction, as other forms of experiential marketing have done, which can lead to an increase in customer loyalty, intention of repetitive purchasing, positive word-of-mouth (WOM) or a greater market share. Based on the aim of this research paper and on the literature review, three measures of the perceived value have been chosen--enhancing convenience, influencing enjoyment and affecting brand attitude. Design/methodology/approach--Because this research focuses around the concept of perceived experiential value, the methodological approach chosen will be interpretative 'underpinned by the belief that social reality is not objective but highly subjective--shaped by our perceptions'. Focus groups will be the method used for this qualitative study because they are dynamic group discussions much like real unconstrained everyday conversations which have the capacity of surfacing meanings and emotions about AR experiential marketing applications that might not be articulated elsewhere. A semi-structured approach informed by the previous-mentioned objectives will be used in conducting these focus groups being rather flexible but also overcoming the researcher's inexperience in research studies which, in the case of an unstructured approach, might become risky leading to serious deviation from the subject. Findings--There is little understanding of the long-term effects of AR marketing due to scarceness in benchmarks, measurable elements and research studies. Based on these findings, this paper explores the ways in which AREM leads to the creation of perceived experiential value, and thus contributing to the development of customer satisfaction. Glasses Direct is the brand chosen for this research because it is one of the few companies that uses AR as an ongoing marketing process, not just as part of one particular campaign, being very often given as a positive example of how brands should undertake AR technologies to enhance customers' experience and drive longterm brand benefits. Focusing on a particular case also makes the abstract concept of AREM operational in terms of participants' understanding of the subject and the researcher's analysis of the results. Research limitations--The lack of any AR experiential marketing research studies and the few mainly quantitative experiential marketing studies have led the researcher to take an exploratory qualitative approach which will also extend marketers' understanding of AR experiential marketing's effects on experiential value. This approach will allow a deeper mining into the participants' mind and will provide a more accurate representation of consumers' subjectivity. Also, this lack of any research studies on AR experiential marketing, the inadvertences, ambiguities and the predisposition towards quantitative methods in the aforementioned experiential marketing research related to customer satisfaction are only a few of the rationales behind this research project. Moreover, controversies and the problem of limited knowledge arise with the question of 'what are the long-term effects of AR experiential marketing on our business?' even for marketing practitioners. Practical implications--Because this is a qualitative study where researcher's personal thoughts and opinions about AR could affect the credibility of the analysis and of the results, several elements have been used for the pilot and will be used for further researches to ensure the trustworthiness of the findings--credibility, transferability, dependability and confirmability. The pilot study itself helped to amend any leading questions and to test the methodology's accuracy and appropriateness, while helping discover new themes which will be included in further researches. Peer checking has also been useful for finding any 'blind spots' and for checking the questions' effectiveness and it will also be considered in further studies. Member checking was furthermore used to verify the accuracy of the coding and to get valuable feedback from focus group members after the research, thus ensuring a clear understanding of the themes discussed, so no personal ideas would infiltrate in their explanation. To ensure a good transferability of the findings, a rich description of the participants and of the case study used in the focus groups will be provided for further papers. Originality/value--The use of Augmented Reality as a form of experiential marketing during the past two years has been raising numerous controversies regarding its long-term benefits, extending from AR being only a promotional tool, to AR effectively contributing to a positive customer-brand relationship and to customer satisfaction through the creation of perceived experiential value. The way in which AR has been used in marketing campaigns can be seen as a form of experiential marketing because it focuses not only on a product/service, but also on an entire experience created for the customers. Although more marketers are inclined to consider AREM a serious direction for their brands' future, the lack of any research studies in this area, complemented by the rapid adoption of this trend and the expected increasing value of the AR market urge the need for a prompt clarification of the effects of this form of experiential marketing, consequently demonstrating the value and originality of the present paper. However, more research is needed to replicate these findings on other cultures and to further investigate the connections discovered, through qualitative studies. The relationship between values and customer satisfaction is additionally supported by different research findings who suggest that experiential marketing should deliver experiential value--emotional and functional value, and positive customer satisfaction. Keywords: Augmented Reality, Marketing Strategies, Promotional Tool Paper type: Research Paper, Introduction Entering into a toy shop and being able to see the contents of a box 'assembled' on a screen in real-time only by pointing the box to a webcam [...]
- Published
- 2010
39. Modelling Perceived Value, Trust, Satisfaction and Consumer Commitment: An Analysis of Fast Moving Consumer Goods in Malaysia
- Author
-
Lok, Stanley Yap Peng, Vui, Chok Nyen, Chuen, Seow Khai, and Wei, Leow Hon
- Subjects
Consumer goods ,Marketing research ,Consumer behavior ,Web sites ,Company Web site/Web page ,Business - Abstract
Purpose: The purpose of this study is to examine the factors influencing the online purchase intention in Malaysia. Design/methodology/approach: This study uses quantitative method for a total of 250 respondents. Measurement such as descriptive analyses, and Pearson's correlation and multiple regression analysis are used to test the hypothesis. Findings: The multiple regression results show customers value, personal innovative, website quality, trust and satisfaction are the main factors influence the online purchase intention in Malaysia. However, website quality does not have any impact to the online purchase intention. Research limitations/implications: This study provides an analysis of fast moving consumer goods in Malaysia. Originality/Value: This paper has its origin in the fast moving consumer goods in Malaysia. Keywords: Perceived Value; Trust; Satisfaction; Consumer Commitment, Fast Moving Consumer Goods, Introduction Today, the usage of Internet especially on tablets and mobile devices have become the most influential tool for business, communication and entertainment purpose (Law, Kwok, & Ng, 2016). As [...]
- Published
- 2019
40. The Effects of Tipping on Consumers' Satisfaction with Restaurants
- Author
-
Lynn, Michael
- Subjects
Customer satisfaction -- Research ,Consumer research ,Tipping -- Research ,Restaurant industry -- Customer relations ,Consumer education ,Pricing ,Restaurants ,Restaurant chains ,Consumer behavior ,Advertising, marketing and public relations ,Business, general ,Business - Abstract
This paper contributes to the policy debate about whether or not tipping should be outlawed by identifying the potential pros and cons of tipping from a consumer perspective and assessing their net effects in a field study that compares restaurant customer satisfaction under tipping and no-tipping systems. Recent changes in the restaurant chain Joe's Crab Shack's policies regarding tipping provided an opportunity to assess the effects of those changes on customer satisfaction. Analyses indicate that online ratings of the dining experience were reliably higher when the rated restaurants operated under a tipping system than when they operated under a no-tipping, service-inclusive pricing system. These findings provide an important counter-argument to those calling for the abolition of restaurant tipping., Tipping is nearly ubiquitous in U.S. restaurants, but it has come under attack in recent years, with numerous journalists, social commentators, and restaurateurs calling for its abolition. Some of these [...]
- Published
- 2018
- Full Text
- View/download PDF
41. Do store brands aid store loyalty?
- Author
-
Seenivasan, Satheesh, Sudhir, K., and Talukdar, Debabrata
- Subjects
Walmart Inc. -- Marketing ,Retail industry ,Discount stores -- Marketing ,Private labeling ,Consumer behavior ,Company marketing practices ,Business, general ,Business - Abstract
Do store brands aid store loyalty by enhancing store differentiation or merely draw price-sensitive customers with little or no store loyalty? This paper seeks to answer this question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust, monotonic, positive relationship between store brand loyalty and store loyalty by using multiple loyalty metrics and data from multiple retailers and by controlling for alternative factors that can influence store loyalty. Second, we take advantage of a natural experiment involving a store closure and find that the attrition in chain loyalty is lower for households with greater store brand loyalty prior to store closure. Together, our results are consistent with evidence for the store differentiation role of store brands. Keywords: store brands; private labels; store loyalty; store differentiation; retail competition; premium store brands History: Received August 16, 2012; accepted November 24, 2014, by J. Miguel Villas-Boas, marketing. Published online in Articles in Advance March 31, 2015., 1. Introduction Store or private label brands have successfully evolved from being just another low-priced alternative to a widely accepted brand class of their own. In Europe, the market share [...]
- Published
- 2016
- Full Text
- View/download PDF
42. Identifying Factors that Influence Homeowner Adaptation Intention of Green Residence: A Review
- Author
-
Shaari, Zullina H., Harun, Azamudin Badri, Amar, Amzairi, Zainol, Mohamad Radzi, and Julayhe, Nurnazerah
- Subjects
Homeowners ,Developing countries ,Consumer behavior ,Business - Abstract
Purpose: Low carbon infrastructure has gained attention across the globe since 2006. In built environment, a number of challenges have been identified to convince homeowners to support low carbon initiatives in a community. Some research conducted in developed and developing countries suggest that homeowners have positive attitude towards low carbon or green residence, but the adaptation intention of such residence may subject to homeowner socioeconomic status and lifestyle. However, little is known what other factors influence the adaptation intention of green residence, which factors have the main influence on the intention and which factors mediate such influence. Design/methodology/approach: This study reviews scholarly literature on consumer behaviors to present identified factors that influence adaptation intention and presents the conceptual framework to investigate the relationship among those factors in influencing homeowners to purchase green residence or to retrofit current residence. Findings: The findings provide some insight on the non-structural dimensions of built environment and the framework will be investigated and validated in subsequent research works. Originality/value: The study is to identify factors influencing homeowners' adaptation intention of green residence. Keywords: green; intention; residence; attitude; homeowners; environmental Paper Type: Literature Review, Introduction In the context of built environment, several indexes have been introduced to recognize green or low buildings. For example, in developed countries, Building Research Establishment Environment Assessment Method (BREEAM) [...]
- Published
- 2017
43. best of the blogs
- Subjects
Blogs ,Consumer preferences ,Consumer behavior ,Aesthetics ,Sustainable development ,Supermarkets ,Business ,Food and beverage industries ,Business, international - Abstract
Consumer preference shouldn't come into Aldi's choice of sustainable bag We learned this week that Aldi customers like compostable plastic bags more than paper ones. It's not an altogether surprising [...]
- Published
- 2020
44. How do Consumers Respond to Gasoline Price Cycles?
- Author
-
Byrne, David P., Leslie, Gordon W., and Ware, Roger
- Subjects
Gasoline ,Marketing research ,Consumer behavior ,Business ,Economics ,Petroleum, energy and mining industries - Abstract
This paper empirically studies how consumers respond to retail gasoline price cycles. Our analysis uses new station-level price data from local markets in Ontario, Canada, and a unique market-level measure of consumer responsiveness based on web traffic from gasoline price reporting websites. We first document how stations use coordinated pricing strategies that give rise to large daily changes in price levels and dispersion in cycling gasoline markets. We then show consumer responsiveness exhibits cycles that move with these price fluctuations. Through a series of tests we find that forward-looking stockpiling behavior by consumers plays a central role in generating these patterns. Keywords: Retail gasoline price cycles, Dynamic demand, Consumer search, 1. INTRODUCTION The continued rise in gasoline prices over the past decade has seen anti-trust authorities increase their scrutiny over how companies set prices, and has heightened interest over the [...]
- Published
- 2015
- Full Text
- View/download PDF
45. Electricity Demand in Wholesale Italian Market
- Author
-
Bigerna, Simona and Bollino, Carlo Andrea
- Subjects
Consumer behavior ,Energy trading -- Marketing ,Company marketing practices ,Business ,Economics ,Petroleum, energy and mining industries - Abstract
In this paper we pursue two objectives: firstly we construct a theory based behavioral model of electricity demand in the Italian market; secondly we measure demand elasticity at hourly level, directly from consumer behavior. This is a novel approach providing the first attempt in the literature to estimate demand elasticity using individual demand bid data in the Italian Power Exchange (IPEX). Econometric estimation allows us to identify robust results, showing that elasticity varies significantly with: time of the day; day of the week; season of the year; pattern of line congestion; as well as according to the level of equilibrium price. This has meaningful policy implications: fostering more competition on the supply side could yield lower equilibrium prices and proportionately much higher quantities, for a lower offer curve shifted to the right would intersect a flatter portion of the demand curve. Keywords: Electricity market, Demand Elasticity, Heterogeneous consumers, Italy, System marginal Price, 1. INTRODUCTION Estimation of demand elasticity has been, ever since the foundation of modern economic theory, one of the most popular empirical exercises in applied economics. The relevance of knowing [...]
- Published
- 2014
- Full Text
- View/download PDF
46. India : Indias Branded Spices Market is Estimated to Grow 2x to INR 50,000 Cr by 2025: Avendus Capital Study
- Subjects
Consumer preferences ,Consumer behavior ,Marketing research ,Company marketing practices ,Company market share ,Business, international - Abstract
Avendus Capital, Indias premier Investment Banking franchise, launched a thought paper on Indias branded spices market today. Estimating a market size of INR 50,000 Cr in the next 5 years, [...]
- Published
- 2021
47. Selling to conspicuous consumers: pricing, production, and sourcing decisions
- Author
-
Tereyagoglu, Necati and Veeraraghavan, Senthil
- Subjects
Management science ,Game theory ,Produce industry -- Prices and rates ,Consumer behavior ,Company business management ,Company pricing policy ,Business, general ,Business - Abstract
Consumers often purchase goods that are 'hard to find' to conspicuously display their exclusivity and social status. Firms that produce such conspicuously consumed goods such as designer apparel, fashion goods, jewelry, etc., often face challenges in making optimal pricing and production decisions. Such firms are confronted with precipitous trade-off between high sales volume and high margins, because of the highly uncertain market demand, strategic consumer behavior, and the display of conspicuous consumption. In this paper, we propose a model that addresses pricing and production decisions for a firm, using the rational expectations framework. We show that, in equilibrium, firms may offer high availability of goods despite the presence of conspicuous consumption. We show that scarcity strategies are harder to adopt as demand variability increases, and we provide conditions under which scarcity strategies could be successfully adopted to improve profits. Finally, to credibly commit to scarcity strategy, we show that firms can adopt sourcing strategies, such as sourcing from an expensive production location/supplier or using expensive raw materials. Key words: strategic customer behavior; game theory; conspicuous consumption; pricing; scarcity; sourcing History: Received February 25, 2010; accepted August 31, 2011, by Preyas Desai and Pradeep Chintagunta, marketing. Published online in Articles in Advance July 30, 2012., 1. Introduction Consumers looking to signal their uniqueness and exclusivity have often expressed themselves by consuming goods prominently to display their status. Firms that design and sell luxury products or [...]
- Published
- 2012
48. Underlying consumer heterogeneity in markets for subscription-based IT services with network effects
- Author
-
Niculescu, Marius F., Shin, Hyoduk, and Whang, Seungjin
- Subjects
AT&T Inc. -- Management ,NTT DoCoMo Inc. -- Management ,Verizon Wireless Inc. -- Management ,Cellular telephone services industry ,Computers -- Services ,Telecommunications services industry ,Consumer behavior ,Valuation ,Communications industry ,Telecommunications services industry ,Company business management ,Wireless telecommunications service ,Computers ,Library and information science - Abstract
In this paper we explore the underlying consumer heterogeneity in competitive markets for subscription-based information technology services that exhibit network effects. Insights into consumer heterogeneity with respect to a given [...]
- Published
- 2012
49. Realigning service operations strategy at DHL Express
- Author
-
Coltman, Tim, Gattorna, John, and Whiting, Stuart
- Subjects
Company business management ,Courier services ,Logistics services ,Consumer behavior ,DHL Express -- Management - Abstract
This paper describes the approach that DHL used to respond to aggressive revenue and profit targets set by its Asia-Pacific regional management board. DHL's reaction to these targets was to [...]
- Published
- 2010
- Full Text
- View/download PDF
50. Revenue management with strategic customers: last-minute selling and opaque selling
- Author
-
Jerath, Kinshuk, Netessine, Serguei, and Veeraraghavan, Senthil K.
- Subjects
Distribution channels ,Management science ,Consumer behavior ,Airlines -- Prices and rates ,Valuation ,Direct market channel ,Company business management ,Retail/reseller channel ,Company pricing policy ,Business, general ,Business - Abstract
Companies in a variety of industries (e.g., airlines, hotels, theaters) often use last-minute sales to dispose of unsold capacity. Although this may generate incremental revenues in the short term, the long-term consequences of such a strategy are not immediately obvious: More discounted last-minute tickets may lead to more consumers anticipating the discount and delaying the purchase rather than buying at the regular (higher) prices, hence potentially reducing revenues for the company. To mitigate such behavior, many service providers have turned to opaque intermediaries, such as Hotwire.com, that hide many descriptive attributes of the service (e.g., departure times for airline tickets) so that the buyer cannot fully predict the ultimate service provider. Using a stylized economic model, this paper attempts to explain and compare the benefits of last-minute sales directly to consumers versus through an opaque intermediary. We utilize the notion of rational expectations to model consumer purchasing decisions: Consumers make early purchase decisions based on expectations regarding future availability, and these expectations are correct in equilibrium. We show that direct last-minute sales are preferred over selling through an opaque intermediary when consumer valuations for travel are high or there is little service differentiation between competing service providers, or both; otherwise, opaque selling dominates. Moreover, contrary to the usual belief that such sales are purely mechanisms for disposal of unused capacity, we show that opaque selling becomes more preferred over direct last-minute selling as the probability of having high demand increases. When firms randomize between opaque selling and last-minute selling strategies, they are increasingly likely to choose the opaque selling strategy as the probability of high demand increases. When firms with unequal capacities use the opaque selling strategy, consumers know more clearly where the opaque ticket is from and the efficacy of opaque selling decreases. Key words: distribution channels; competition; revenue management; strategic consumer behavior; rational expectations History: Received March 18, 2008; accepted November 6, 2009, by Ananth Iyer, operations and supply chain management. Published online in Articles in Advance February 12, 2010., 1. Introduction Firms in the travel industry (e.g., airlines, hotels, and car rentals) face the problem of uncertain demand for their services. Although these firms typically begin by selling regularly [...]
- Published
- 2010
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.