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The literature on partisan change in the American electorate has devoted considerable attention to explaining Republican gains in the South. Less time has been devoted to examining changes outside of the South, where a Democratic majority has persisted--and indeed grown--over the past two decades. This article examines whether the realignment toward the Republican Party in the South has resulted in a move toward the Democratic Party outside the South. Specifically, it is posited that the growing influence of the South within the Republican Party has resulted in a backlash against the GOP. Using data from the American National Election Studies, this article examines affect toward southerners as a determinant of the political behavior of non-southerners. Findings indicate that even after controlling for other explanatory variables, affect toward southerners is a significant predictor of how non-southerners evaluate the political parties, as well as vote choice in the 2008 presidential election. While partisanship and ideology remain the best predictors of vote choice among non-southerners, anti-southern backlash should not be discounted for the GOP's "Northern problem" in recent elections. [ABSTRACT FROM AUTHOR]