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Start Over Topic commercial catalogs Publication Type Trade Publications Journal advertising age

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1. Catalogers order changes to beat costs.

Author

Rickard, Leah and Ralston, Julie

Subjects
*PAPER, *PRICES, *COMMERCIAL catalogs, *MAIL-order business
Abstract

Reports on the marketing strategies of catalogers to deal with the paper price hike. Analysis of the situation by Bill Dean, managing director of Bruce, Dean & Co., a San Francisco-based catalog consultant; Note on the effect of the paper cost hike on leading catalogers like Dodgeville, Wisconsin-based Lands' End, the Minnetonka, based in Minnesota and others.

Published
1995