Descriptor: "Hockey -- Marketing" / Journal: advertising age - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Hockey -- Marketing"' showing total 4 results

Start Over Descriptor "Hockey -- Marketing" Journal advertising age

4 results on '"Hockey -- Marketing"'

1. NHL, Olympics link: Pro league joins with USOC for effort tied to '98 Winter Games

Author: Jensen, Jeff
Subjects: National Hockey League -- Marketing, United States Olympic Committee -- Marketing, National Hockey League Player's Association -- Marketing, Winter Olympics -- 1998 AD, Hockey -- Marketing
Published: 1997

2. NHL looks to fuel image with new marketing push

Author: Jensen, Jeff
Subjects: National Hockey League -- Marketing, Professional sports -- Marketing, Hockey -- Marketing, Television advertising -- Management, Advertising agencies -- Contracts, Tool of North America -- Contracts
Published: 1996

3. Dudley breaks the ice for NHL's marketing: sports veteran taps powerful sponsor allies, grass-roots ideas to fire up league

Author: Jensen, Jeff
Subjects: Hockey -- Marketing, National Hockey League Enterprises -- Marketing
Published: 1996

4. NHL makes power play for more marketing clout

Author: Kim, Junu Bryan
Subjects: National Hockey League -- Marketing, Hockey -- Marketing
Published: 1992

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