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1. Advertising joins the journey of the soul

Author

Harrison, Jennifer and Heath, Rebecca Piirto

Subjects
Religion -- Economic aspects, Spirituality -- Economic aspects, Marketing research -- Demographic aspects, Consumption (Economics) -- Forecasts and trends, New Age movement -- Economic aspects
Abstract

While connecting with the spiritual values of a market may make sense for some companies and products, it may also desecrate a bond of trust with the consumer. The lesson […]

Published
1997

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