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2 results on '"Shell, Adam"'

1. Brand loyalty? Fuggedaboudit!

Author

Shell, Adam

Subjects
*BRAND choice
Abstract

Presents excerpts from various publications in the United States which reveal that consumers are not generally loyal to certain products and brands. Names of the magazines from which the excerpts were taken from.

Published
1997

2. Best-sellers list.

Author

Shell, Adam

Subjects
*SERIAL publications
Abstract

Surveys the best and worst newsstand sellers of big-name magazines in the United States. Includes `Cosmopolitan' magazine's hit with the January 1996 issue featuring Cindy Crawford; Poor sales of `Life' magazine's February 1996 tribute to late astronaut Christa McAuliffe.

Published
1997

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