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The article focuses on Campaigns & Elections' tally of wins and losses for political consultants across the U.S. Included in the tally are political consulting firms involved in 2007 elections. Clients of these firms are identified, listed and are given corresponding win-loss scores. Also featured are insights from consultants who worked particularly interesting campaigns.

The author reflects on the relationship between the media and political candidates along with their campaign advisers. He says that candidates and their campaign advisers are quick to blame the media when they receive bad press. He points out that this impulse has been accelerated by online citizen journalism, especially blogging. He argues that it would be a mistake to know something newsworthy and unflattering about their candidate but try to hide it from the media.

The article announces the winners of the "Campaigns & Elections" Rising Star award, including Justin Abbott, vice president of Blogads.com, Nick Ayers, executive director of the Republican Governors Association, and Bryan Dooley, vice president of Hamilton Campaigns.

The article focuses on the application of U.S. strategy and technology of political campaigning in other countries abroad. In his book "Global Political Campaigning," Fritz Plasser, a political science professor at the University of Innsbruck in Austria, wrote that in the final two years of the 1900s, almost six in ten party managers and external consultants in Latin American countries worked with a U.S. consultant.

The article presents information on the win-loss records of various political consultants across the U.S. It also includes political consulting firms that were identified over the past year as being involved during the 2006 elections. Included in the political consultants in the list are Chris Murphy, Jeff Smith, and Andy Kerr.

The article focuses on an embedment between political candidates and consultants into an informal network in the U.S. It is claimed that the political consulting industry has evolved into two opposing networks, Republican and Democrat. Political scientists believe that political consultants are ruining the system by running candidate-centered campaigns that put the interests of the candidate ahead of the party. It has been found that candidates are not the center in a core group of decision-makers.

The article features several up-and-coming political consultants, strategists and public servants in the U.S. They include MSHC Partners Inc. vice president of Internet marketing Michael Bassik, Heather Smith, Young Voter Strategies director, and Raymond Zaborney, campaign manager for Lynn Swann for governor of Pennsylvania.

The article suggests that a campaign consultant prepared for an opposing consultant's tactical moves can turn such momentum to his or her own advantage. Former Democratic polling Christopher Arterton explained that part of creating strategy is gaming, where one plays out in the mind all of the possible things that the opponent might do. According to National Research president Adam Geller, knowing a consultant's behavior can be especially useful in helping to save a candidate from last-minute attacks. In terms of plotting one's strategy, it is vital to understand the opposing consultant's strategic modus operandi according to Democrat Jim Ross.

The article presents a list of members of the American Association of Political Consultants, including James A. Thurber, professor and director of the Center for Congressional & Presidential Studies at the American University in Washington D.C., Rich Neimand of Bates Neimand, Roy Pfautch, president of Civic Service Inc. and Karen Barberie of Edmonds Associates Inc.

The article presents information on win-loss records of political consultants in the U.S. Political consulting firms in the record were involved in the 2005 elections. Reported and identified clients for each firms are listed together with win-loss codes. Research is conducted to verify available listings of client.

Focuses on the reliance of the U.S. Democratic Party on the same group of consultants over the years. Views of Democratic pollster Brad Bannon on the effect of reliance on the same group on the party; Overview of the article "Fire the Consultants" which was published in "The Washington Monthly" in 2004; Results of an unscientific analysis conducted by "Campaigns & Elections" regarding consultant activities in various firms in 2005.

Presents a directory of political consultants, products and services firms in the U.S. as of March 2005. American Strategies LLC; Aristotle International Inc.; Caliper Corp.; Crotty Consulting Inc.; Strategic Vision LLC.

Presents a tabular representation of the win-loss records of several political consultants in the U.S. as of December 2004. Anderson Group; Goodwin Simon Strategic Research; Wirthlin Worldwide.

Focuses on the reaction of political campaign consultants in the U.S. over the disclaimer rule in political advertising. Changes in the campaign rules in the country; Description of the political advertisements of Democratic Party presidential candidate John Kerry and President George W. Bush; Reason for the disclaimer rule; Impact of the disclaimer rule on the conduct of political campaigns for the November 2004 elections.

Features several political consultants for the 2004 U.S. elections. Fritz Brogan, co-founder of the consulting firm Baker & Associates in Washington, D.C. and Fort Lauderdale, Florida; Ben Burger, senior vice president at Stevens Reed Curcio and Potholm in Alexandria, Virginia; Amanda Dalton, owner of Direct Northwest in Oregon.

Presents a directory of firms offering political consulting, campaign products and services in the U.S. Aristotle International Inc.; Blaemire Communications; Arena Communications; NGP Software Inc.

Interviews several political consultants about political media buying trends. Considerations in allocating money for political spots on broadcast and cable television; Tips in buying television time for political campaigns; Views on when to buy non-pre-emptible time.

Presents a directory of political consultants, products and services in the U.S. Adkins & Associates; Barnes & Co.; California Teachers Association.

Presents several views of political consultants on grassroots lobbying. Outlook on trends in grassroots lobbying in terms of techniques, technologies, costs and strategies; Influence of the Internet in grassroots legislative advocacy; Growth prospects of grassroots lobbying.

Presents several commentaries from U.S. political consultants on lessons learned during the 2002 election cycle. Importance of message for achieving success in campaigns; Effectiveness of negative advertisements in the campaigns; Campaign strategies and tactics learned during the period.

Interviews several political consultants on political campaigns in the U.S. Advice of John McLaughlin on an effective campaign; Suggestion of Christopher Arterton, dean of the Graduate school of Political Management, George Washington University on the effectivity of direct contacts when campaigning; Comment from Wally Clinton, consultant at the Clinton Group, regarding early campaigns.

Presents information on several U.S. political professionals. Chuck Adams of Adams & Co.; Terry Benham of the Impact Management Group; Jim DeMay of DeMay & Associates.

Presents an annual directory of political consultants, products and services in the U.S. Polling services of RTNielson Co.; Alan Zakin Associates for campaign management; Capitol Technology Group, Inc. for database/file management.

Discusses perspectives that offer insight on how to select a telephone consultant or vendor for political campaigns. Importance of the reputation of the firm making the calls; Importance of considering the quality factor in selecting a vendor; Firm's expertise that must be explored.

Presents suggestions of political consultants on selecting general consultants, media consultants, pollsters and direct mail consultants. Qualities of consultants that a political candidate needs; Suggestions to determine if consultants are legitimate; Questions that should be asked of entire consultant team. INSETS: JOE NAPOLITAN'S TOP 40;10 TIPS FOR HIRING ANY CONSULTANT;THE HIRING AND FIRING OF CONSULTANTS.

Presents the win-loss records of political consultant companies across the United States after a two-year election cycle which includes the November 2000 presidential election. Reported and identified clients for each firms.

Focuses on the demand of political consulting firms that their associates should have field experience and formal education. Reasons for considering education; Importance of education on practical politics; Results of an informal survey of political consulting firms in the United States. INSET: Is There a Doctor in the House?.

Provides tips for election campaigners on how to conduct a strong get-out-the-vote (GOTV) campaign program in the United States. How to prepare a GOTV plan; Outline of the plan; How to carry out the campaign; Importance of assigning a poll watcher to each precinct.

Presents the advice of Democratic Party strategists on how their presidential candidate Al Gore could win in the United States elections in November 2000. Importance of considering the questions in the mindset of voters according to Mark Mellman; How to inform the people of who Gore really is according to Raymond Strother; Issues that the Gore campaign should focus on according to Fred Yang.

Highlights how Julie Roginsky, campaign consultant of Representative Frank Pallone Jr. in New Jersey. Experience in the 1998 election; Strategies pulled by the competitors of Pallone; Strategies of Roginsky; Campaigns; Research and protest; Publicity. INSET: Lessons Learned from New Jersey 6.

Discusses what political consultants should look into when choosing a post-production house to finalize political television spots for their candidates. Uniqueness of requirements of political work; Awareness of online editing, graphics and audio the house has to offer; Ways to save on time and money; Technical development making spot distribution efficient.

Discusses how to make political television spots more effective. Determination of formula or rules for kinds of creative and technical approaches; Difficulty in capturing the essence of a television spot; Impact of political spots; Study by Pew Research Center showing voters' preference for news reports over paid advertisements; Guidelines to help consultants produce political advertisements.

Features people who are making their mark in campaign consulting and management, party organization and issue advocacy in the United States. Includes Kenneth Allen of the National Newspaper Association; Matt Angle of DCCC; Mary Jo Arndt of the National Federation of Republican Women.

Presents political campaign strategies that are considered critical factors in winning an election. Message sequence strategies; Timing and intensity strategies; Persuasion and mobilization strategies.

Pressents a directory which consists of various American companies who provide general consultant and strategic services suitable for electioneering.

Presents the win-loss records of political consultants from across the United States following the 1996 Presidential elections. INSETS: Big winners Presidential Elections.;Best client lists '96.;Big winners U.S. Senate races.;Big winners--top 50 U.S. House races.

The article discusses the concept of a partnership in the political consulting business. Rich Schlackman of MSHC Partners states that a partnership should have economic benefits, such as expansion into a new geographic area. Some factors to consider when deciding whether to enter a partnership are growth prospects, skills and work styles. Margie Omero, founder of Democratic polling firm Momentum Analysis, suggests finding a partner that a consultant and his family can get a long with.

The article offers tips to political campaign professionals in the U.S. who have problems with unpaid campaign contracts. If one wants to remain a campaign professional you need to treat your work as a business and treat the politicians as customers. A contract with an unincorporated association or campaign is a contract with the signer of that contract.

A list of political consultants in the U.S. with their corresponding win-loss record during the November 2006 election is presented. They include Allan B. Crow & Associates, John Cranley of Ohio, Robert Barber of South Carolina, Tommy Irvin of Georgia, Geno Zamora of New Mexico and Tom Allen of Maine.

The article discusses the differences between men and women campaign managers in the U.S. Women are more collaborative in working on campaigns, the way they organize their campaigns is less hierarchical and they are making sure more voices were heard. Men tend to be brusque and autocratic leaders while women tend to be more democratic and cooperative. Women campaign managers might be better at giving advice to men on how to present themselves to women voters.

The article focuses on the major role played by campaign consultant Bob Shrum in shaping U.S. politics. The victory of politician Richard Gephardt in 1988 became the defining moment of Shrum's career as a political consultant. His economic class warfare is the least successful form of populism. A Shrum candidate would be fighting for working families and insisting the right to health care, attack Republicans for wanting to privatize Social Security and less concerned about environmental issue.

The article presents information on the several political campaigns in the direct mail category selected by the American Association of Political Consultants and other judges in the U.S. in May 2006. The campaign titled It's Your World: Earth Day piece of MSHC Partners Inc. is one of the gold prize winners of the National Grassroots/Issue Advocacy/Public Affairs category. The campaign piece of MSHC for the American Cancer Society Cancer Action Network titled A Night Out is also a winner in the category.

The article focuses on the successful political party chairmen and the characteristics they should possess to win support in the 2006 congressional election in the U.S. According to journalist Jennifer Duffy, a successful party chairman should possess skills in fund raising, politics and establish relationship with the media. Republican chairmen Saul Anuzis and Rick Graber have achieved success by rallying opposition to Democratic governors in Michigan and Wisconsin. Jim Pederson has chaired the Democratic Party by spending his own to rebuild the party.

Presents news briefs on political campaign professionals and organizations in the U.S. as of August 2005. Opening of NSON Opinion Research's branch office in Washington, D.C.; Selection of Robert Gard as communications manager at Cerrell Associates; Appointment of Scott Malyerck as executive director of the South Carolina Republican Party.

Presents the win-loss records of political consultants in the U.S. after the 2004 election cycle. Ambrosino, Muir & Hansen; Aristotle International Inc.; Baselice & Associates Inc.

Focuses on financial opportunities for political consultants after the end of the election season in the U.S. Consultants that lent their talents to entertainment-media campaigns; Services offered by political consultants to the sports industry; Possibility of working on political campaigns overseas.

Focuses on the formation of a government by Prime Minister Ivo Sanader, leader of conservative Croatian Democratic Union, in Croatia. Goals of Sanader in forming a government; Background on the Croatian Parliament; Application of the country for membership in the European Union in February 2003; Role of political consultants in political advertisements in the country.

Interviews three political consultants on opposition research. Type of opposition research a campaign should conduct on its candidate to pre-empt charges that may come from the opposition according to Terry Cooper; Percentage of a campaign budget that should go to opposition research according to Dennis Johnson; Importance of confidentiality when conducting an opposition research according to Dora Kingsley.

Interviews political consultants Tony Feather, Stephen C. Meyer and Tony Parker. Impact of the use of telephone on politics; Trends in using the telephone for political campaigns; Impact of telephone technologies on political campaign.

Interviews several political consultants on the trends in political fundraising. Impact of national economic troubles on political fundraising, according to Matt Keelen and David Bowser; Role of the Internet in political fundraising, according to Bob Doyle; Trends which affect fundraising, according to Dan Morgan.